Tidal Introduces Family Plan That’s Still Pretty Pricey

Tidal Music
Jason Kempin/Getty Images

Following Apple Music’s example, Streaming music service Tidal introduced a family plan Wednesday. Tidal is now giving users a 50% discount on every family member added to their account.

Subscribers of Tidal’s regular streaming plan, which normally costs $10 a month, can add up to four family members for $5 each; Tidal’s HD streaming tier costs $10 for each additional family member, compared to the regular price of $20 a month.

Tidal’s new family plans are notably still a lot more expensive than the family pricing introduced by Apple last month: Apple Music offers a family plan for up to six members for a total of $15 a month. A family of five pays twice as much for Tidal’s regular-quality family plan.

Still, it’s interesting to see other music services respond to Apple Music’s launch. Earlier this week, Rdio introduced a number of new radio-like stations, programmed by record labels and influencers. This comes after Apple Music put a big emphasis on radio with Beats1, a curated radio station anchored by former BBC1 DJ Zane Lowe and others.

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