Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Digital Audience Ratings (DAR) – TV|
|Broadcast||Monday Sep 28, 2015 – Sunday Oct 4, 2015|
|2||4||America’s Got Talent||4,801|
|4||3||Dancing With The Stars||3,989|
|5||6||America’s Funniest Home Videos||3,699|
|7||–||Agents of S.H.I.E.L.D.||2,942|
|10||9||Once Upon A Time||1,248|
|Cable/Streaming||Monday Sep 28, 2015 – Sunday Oct 4, 2015|
|1||1||Key & Peele||8,874|
|2||3||The Walking Dead||4,189|
|6||5||Beyond Scared Straight||2,204|
|7||–||Jay Leno’s Garage||2,116|
|8||9||American Horror Story||2,083|
|10||7||Lip Sync Battle||1,935|
|Late Night||Monday Sep 28, 2015 – Sunday Oct 4, 2015|
|1||1||The Tonight Show Starring Jimmy Fallon||50,288|
|2||2||Jimmy Kimmel Live!||30,217|
|3||3||Late Show with Stephen Colbert||13,985|
|5||–||Last Week Tonight with John Oliver||8,646|
|Trending||Monday Sep 28, 2015 – Sunday Oct 4, 2015|
|The Jacksons: Next Generation||448||+1,648%|
- “The Flash” sprinted onto this week’s Broadcast leaderboard, as fans of the CW hit show anticipated the series’ return for season two. The new poster contributed more than 290k Instagram engagements, while the 3 Days Trailer racked up 100k views.
- “Jay Leno’s Garage” made its debut on the Cable leaderboard this week, driven by its on-air premiere on CNBC. The series, which was previously a web series on NBC, premiered on air on CNBC this week, and was greeted with a surge in digital engagement as fans watched the Late Night personality go undercover as an Uber Black driver – racking up 1.2 million YouTube views.
- Lifetime’s new series “The Jacksons: Next Generation” topped this week’s Trending leaderboard as fans took to YouTube to watch the clip of the Jacksons reunite with the Kardashians in preparation for Friday night’s premiere.
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
For other questions pertaining to methodology, contact ListenFirst Media.