‘Taken 3’ Takes Top Spot on Home-Video Sales Charts

In its first week in stores, 20th Century Fox’s action sequel “Taken 3” shot to the top of the national home video sales charts the week ending April 26, ending a weeks-long dry spell of high-profile new releases.

The film, which earned $89.2 million in theaters, finds Liam Neeson reprising his role as retired CIA operative Bryan Mills, this time clearing his name after being framed for the murder of his wife. Its domestic theatrical take wasn’t nearly as much as that of the first two installments in the franchise, but the film still managed to outsell its nearest competitor, Warner’s “The Hobbit: The Battle of the Five Armies,” by a margin of more than 7 to 1. That’s a function, no doubt, of the fact that “The Hobbit” has been available for more than a month but remains high on the charts because of the conspicuous lack of any big theatrical hit in recent weeks. Just last week, it regained the No. 1 spot after two weeks at No. 2.

“The Hobbit” finished at No. 2 on the Nielsen VideoScan First Alert sales chart, which tracks overall discs sales, Blu-ray Disc and DVD combined, and No. 3 on Nielsen’s dedicated Blu-ray chart.

Interstellar,” the Paramount sci-fi epic, remained at No. 3 on First Alert for the second consecutive week in its fourth week of release, and stayed at No. 2 on the Blu-ray chart, as well.

Rounding out the top five on First Alert was Walt Disney’s “Big Hero 6” at No. 4 and, at No. 5, another new release from 20th Century Fox, “The Marine 4: Moving Target,” a direct-to-video action film starring professional wrestler Mike “the Miz” Mizanin.

Warner’s direct-to-video “Batman vs. Robin,” the top Blu-ray seller the previous week, slipped to No. 5 on the Blu-ray chart, one spot ahead of “Big Hero 6.”

According to Nielsen, “Taken 3” generated just 37% of its first-week sales from Blu-ray Disc, a relatively low total, considering it’s an action film. Still, that’s better than “Marine 4,” for which Blu-ray accounted for just 16% of total unit sales.

On Home Media magazine’s rental chart for the week, Universal Pictures’ “Unbroken” and “The Hobbit” both came off 28-day holdbacks from Redbox to take the No. 1 and No. 2 spots, respectively.

20th Century Fox’s “Exodus: Gods and Kings, No. 1 the prior week, took the No. 3 spot, followed at No. 4 by Paramount’s “Interstellar” and, at No. 5, 20th Century Fox’s “Night at the Museum: Secrets of the Tomb.”

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

 

Top 20 Nielsen VideoScan First Alert chart for the week of 4/26/15:

  1. Taken 3 (new)
  2. The Hobbit: The Battle of the Five Armies
  3. Interstellar
  4. Big Hero 6
  5. The Marine 4: Moving Target (new)
  6. Into the Woods
  7. Unbroken
  8. Batman vs. Robin
  9. Everly (new)
  10. Game of Thrones: Season 1
  11. Penguins of Madagascar
  12. The Hunger Games: Mockingjay Part 1
  13. The Woman in Black 2: Angel of Death
  14. Wild
  15. Night at the Museum: Secret of the Tomb
  16. Exodus: Gods and Kings
  17. Despicable Me 2
  18. Annie
  19. The Babadook
  20. Big Eyes

 

Top 10 Home Media Magazine rental chart for the week of 4/26/15:

  1. Unbroken
  2. The Hobbit: The Battle of the Five Armies
  3. Exodus: Gods and Kings
  4. Interstellar
  5. Night at the Museum: Secret of the Tomb
  6. Penguins of Madagascar
  7. Big Hero 6
  8. The Imitation Game
  9. Wild Card
  10. Into the Woods

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