Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Digital Audience Ratings (DAR) – TV|
|Broadcast||Monday Oct 19, 2015 – Sunday Oct 25, 2015|
|2||3||Dancing With The Stars||4,491|
|3||4||America’s Got Talent||4,223|
|4||2||America’s Funniest Home Videos||4,206|
|Cable/Streaming||Monday Oct 19, 2015 – Sunday Oct 25, 2015|
|1||1||Key & Peele||6,643|
|2||2||The Walking Dead||4,570|
|6||5||Pretty Little Liars||3,091|
|7||–||Star Wars Rebels||2,778|
|8||7||Beyond Scared Straight||2,473|
|10||–||The Man in the High Castle||2,026|
|Late Night||Monday Oct 19, 2015 – Sunday Oct 25, 2015|
|1||1||The Tonight Show Starring Jimmy Fallon||39,529|
|2||2||Jimmy Kimmel Live!||37,436|
|3||3||Saturday Night Live||14,394|
|5||–||Last Week Tonight with John Oliver||10,121|
|Trending||Monday Oct 19, 2015 – Sunday Oct 25, 2015|
|The Price Is Right||565||+1,984%|
|The Man in the High Castle||2,026||+1,622%|
- “The Simpsons’” “couch gag” is alive and well this Halloween season, as the YouTube clip garnered more than 270,000 views, contributing to the series’ 42% increase in weekly YouTube activity. Views on this clip, among other teasers for the Halloween special on Facebook, raised “The Simpsons” back on to the Broadcast leaderboard.
- Amazon’s upcoming streaming original “The Man in the High Castle” debuted its “What If” trailer this week, landing the series on this week’s Cable and Trending leaderboards. The new trailer, which racked up more than 1.9 million YouTube views, also drove organic search traffic to nearly triple on Wikipedia, with more than 56,000 page views throughout the week.
- Netflix’s upcoming series “Jessica Jones” also soared onto this week’s Cable leaderboard, landing at No. 3 for the week with more than 4.2 million engagements. The official trailer, which garnered more than 4 million YouTube Views throughout the week, made a big splash across social, with more than 100,000 Facebook engagements while Tumblr conversation spiked 175%, and Wikipedia search traffic more than doubled.
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
For other questions pertaining to methodology, contact ListenFirst Media.