‘Star Wars’ Trailer Traffic Tops ‘Batman v Superman’ on YouTube, Facebook

Star Wars Oscar Isaac
Courtesy of Disney/Lucasfilm

In a battle of hot 2015 movie trailers, “Star Wars: The Force Awakens” appears to have the lead in current YouTube and Facebook views.

During the first 24 hours since its release April 16, the second trailer for the next “Star Wars” installment generated 38.1 million views across Facebook, its official YouTube channel and all other YouTube channels that picked up the clip, according to ListenFirst Media.

That tops the 30 million views during the 24 hours following the official release of “Batman v Superman” on those platforms on April 17. Potentially impacting the performance of “B v S” was the fact the trailer was leaked before Warner Bros. released it officially.

However, ListenFirst Media, which collected the data, believes “Star Wars” is the current king of the 2015 movie trailers for now. “Star Wars” also topped the YouTube and Facebook viewing stats of trailers of other eagerly anticipated 2015 releases. The “Terminator: Genisys” trailer snagged 15.4 million views in the 24 hours following its Dec. 4 launch last year. Others in “Star Wars'” wake are trailers for “Mad Max” and “Ant-Man,” grabbing 10.3 million and 5.6 million in the first 24 hours since their respective launches.

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  1. Gary P says:

    Hardly a big achievement. Man of Steel was awful. Not a big fan of the new Star Wars trailer either. Why are they using all the “REJECTED” designs from the original Star Wars. These were designs that weren’t good enough for the movie. Now they’re dragging them out in an ettempt to make it feel right. But it has the opposite effect, it feels all wrong.

  2. Jason McCann says:

    It could have been footage of a giant toe, and it would have been loved so long as star wars was written on it. :)

  3. Eobard Thawne says:

    “After next to no initial advertising or attempts at building hype, with only costume reveals and
    a shot of its three leads on stage at SDCC (though this generated more clicks than anything else at Comic Con), a poor quality leak which garnered more than five million views in hours, and against fierce competition, the very first Batman VS Superman teaser gained at least over 30 million views in 24 hours, beaten by only the full, second, and equally high quality trailer for Star Wars: The Force Awakens- though it must be said this was a second teaser, unhampered by a leak- placing “Batman VS Superman” in the record books with its footage debut, and indeed introduction to many audiences not necessarily ‘in the know.’

    This is a teaser with little or no initial build up, surrounded by initial doubt and controversy, from casting to endless plot rumours, hampered by a leak viewed by several million, a sequel to a film which divided fans, and is about two characters with multiple reboots who people had the potential to feel tired of; people also influenced by a skewed, biased section of media, many of which grappled irrationally at anything to criticise this movie with before they’d even seen a second of footage, and continue to do so.

    But this is the first time they share a screen. This is their power.

    The power of the two most iconic superheroes, and two of the most iconic symbols of our world, period- the power to compete with long running franchises and beat out many others with just one single trailer.

    This is the power of Batman and Superman.”

  4. Anna says:

    What’s your point? I don’t get why you’re comparing these two in any way. Star Wars comes out months before BvS. And besides like you said yourself the BvS TEASER (not trailer) leaked early.

  5. Eobard Thawne says:

    My two favourite things dominating the airwaves. Amazing trailers.

  6. Akbar Ahmed says:

    “Potentially impacting the performance of “B v S” was the fact the trailer was leaked before Warner Bros. released it officially.”

    ^^ Exactly!

  7. Tim says:

    And PIXELS has 34.5 million views in it’s first 24 hours not sure why it’s not mentioned in here.

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