Redbox, 20th Century Fox Renew Disc Deal

Redbox announced a new distribution agreement Thursday with 20th Century Fox Home Entertainment, maintaining a 28-day embargo on new-release titles through June 30, 2017.

While fiscal details of the agreement were not disclosed, the pact follows a similar two-year renewal with Warner Home Video in March.

“This arrangement with Redbox upholds our retail and rental strategy, while allowing us to continue to deliver the best available movies and TV shows in the market to our customers,” Mike Dunn, worldwide president of 20th Century Fox Home Entertainment, said in a statement.

Despite an industry shift toward digital distribution, Dunn said Fox packaged media rentals remain a vital component to home entertainment.

“We aggressively seek out ways to provide the greatest access to all our content while ensuring it makes the best sense for our business,” he said.

Indeed, Redbox is coming off a fiscal quarter that saw the kiosk operator record its best-ever rental week.

The company’s digital marketing network spans more than 90 million touch points, including 41 million email subscribers, 29 million app downloads, 16 million unique monthly visitors to redbox.com, 6.6 million SMS subscribers and 2 million Redbox Play Pass members.

Redbox’s national footprint of nearly 35,000 locations generates about 350 million impressions at retail each week.

“As a leader in the category with over 700 million transactions per year, Redbox is actively working with our studio partners to maintain a strong base of value for their new release movies,” Mark Horak, president of Redbox, said in a statement.

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