You will be redirected back to your article in seconds

NewFronts 2015: StyleHaul Pacts with Amazon, Announces Original Series with Denise Richards

StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards.

The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” “Wild Things”). Maybelline is the sponsor of the series, slated to debut on YouTube June 11.

At the event, StyleHaul CEO Stephanie Horbaczewski said the company is working with Sean Avery and James Cox (director of “Wonderland”) on a new series inspired by a true story about how Instagram inspired a couple of New York City kids to create a fashion line.

Under its pact with Amazon, StyleHaul is producing short videos with digital talent including Alisha Marie (pictured above), Megan Parken and Dulce Candy.

In addition, StyleHaul said fashion documentary “Fresh Dressed,” from Samuel Goldwyn Films’ Peter Goldwyn and director Sacha Jenkins, will premiere in a limited theatrical release on June 26 with a transnational window on Vimeo.

L.A.-based StyleHaul is majority-owned by European broadcaster RTL Group. The company also announced StyleHaul Society, a social extension for its network of 6,000 partners to distribute content across platforms including YouTube, Facebook, Instagram, Twitter and Snapchat.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards. The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards. The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards. The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards. The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards. The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards. The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    StyleHaul, the digital multichannel network focused on fashion and beauty, announced a partnership with Amazon.com to distribute shortform videos and revealed its first scripted series which stars Denise Richards. The company, at its Digital Content NewFronts presentation Tuesday in New York City, announced “Vanity,” created by Emmy Award-winner Bernie Su and starring Richards (“Starship Troopers,” […]

More From Our Brands

Access exclusive content