Neil Young Launches Pono Player in Canada, to Sell at London Drugs &

Pono logo
Courtesy of Pono

It’s a bit of a coming home for Neil Young: The Canadian-born rock veteran launched its Pono music player in his home country in cooperation with local drugstore chain London Drugs Monday. Young’s Pono player is now available both at London Drugs retail stores as well as through the chain’s website.

The London Drugs website currently lists the device for CAD $499, which equals about $375. In the U.S., the device is selling for $399. In addition to the drugstore, Pono will also be selling the player through Amazon’s Canadian website, as well as at a local electronics store in Toronto.

The Pono player promises music fans better-sounding music thanks to its ability to play uncompressed HD audio. Neil Young launched the device with a Kickstarter campaign in early 2014, and the musician said in August that the company had sold “tens of thousands” of players since. Pono is also selling uncompressed music in the FLAC file format through its website, which is now available to Canadians as well.

However, Pono’s business hasn’t always been smooth sailing. The company has struggled with leadership issues, and gone through multiple CEOs. In August, Young said that it was still looking for a permanent chief executive, and that funding issues had prevented it from expanding to additional markets.


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    1. Bill Weldon says:

      Wow. So much hate towards Neil Young. Well, I have had the Pono since January and I love it! I am re- listening to old classics and they sound so much alive. The Pono, with high resolution audio files, provides a clarity and spatial quality to music that is truly magical. If you can’t afford it, don’t buy it. It is all about choice.

    2. Bob says:

      Neil Young is an elitist old fart who only wants fans with money to burn on gadgets. As a working class parent of two, I find it extremely distasteful that a hero of mine is basically telling me I am too poor and low class to enjoy his music properly since I can’t afford yet ANOTHER music format and player. Dude, I already have all your albums on vinyl and CD. I am NOT giving you another cent.

    3. Island Planet says:

      I checked out the website. Looks like the player is a massive triangular brick. The music available is mostly low rez quality anyway. None of the albums offered (and it looks like you can’t buy songs) are in truly high resolution anyway. Why bother Neil? Why?

    4. Not Young says:

      If I was a business man there is NO WAY I would get in bed with Neil Young. Not based on the way he has treated his band mates. He’s horrible.

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