NBCU, Comcast to Host First Code and Content Hackathon in London

NBCUniversal and Comcast are crossing the pond for their next “hackathon,” inviting developers in England to the companies’ first-ever media competition outside the U.S.

The NBCU/Comcast hackathon in the U.K. will be held at the Westminster Impact Hub in London June 6-7. Themed “The Future of Content Creation, Distribution and Monetisation in a Connected World,” the event is inviting participants to use hardware, software and content to develop prototypes that explore next-generation media experiences for NBCU International Distribution and Universal Pictures Home Entertainment International — occurring over a 24-hour period.

The team with the winning project stands to receive more than £10,000 in cash and prizes plus the opportunity to pitch their idea to NBCU Media Labs.

The event is the fourth in a series of Comcast/NBCU hackathons, following events in Orlando, Fla., and the inaugural hackathon last year in New York City. In addition to integrating projects into NBCU’s product pipeline, the hackathons have resulted in the hiring of several developers, according to the Peacock.

“It is exciting to see so many projects from our previous hackathons become integrated into our development pipeline,” said Sanjay Macwan, CTO of NBCUniversal Media Labs.

NBCU’s hackathons have produced projects its divisions have chosen to pick up. Telemundo recently announced the upcoming launch of “R.A.V.E.” — a real-time augmented virtual experience — which gives viewers the opportunity to interact and share content in a new way. As one part of R.A.V.E., Telemundo plans to include an experience inspired by one of the projects from the Universal City hackathon.

Hackathon teams will have access to application program interfaces (APIs), hardware and software NBCU properties and its suppliers. Those include such third parties as Leap Motion, WireWax, Spredfast and FindAnyFilm.com.

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