NBC’s ‘Shades of Blue’ Trailer Cracks Broadcast Top 10

Shades of Blue Trailer Jennifer Lopez
Courtesy of NBC

NBC’s upcoming series “Shades of Blue” attracted more than a million engagements this week after the trailer, which features Jennifer Lopez and Ray Liotta as members of the NYPD, racked up more than a million and a half YouTube views.

The trailer, which has been live for just over a week, already outperforms “The Player’s” initial trailer, the NBC freshman series that “Shades of Blue” is slotted to replace in January. All of this buzz surrounding the upcoming procedural pushed this series to top off the Trending leaderboard and to seventh place on this week’s Broadcast leaderboard.

Now just one week from its release, “Jessica Jones” made a splash among Cable/Streaming programs, after Netflix released the program’s second trailer. While YouTube drove activity, contributing nearly 2 million engagements, the upcoming series also tracked a 78% increase in organic search traffic, alongside a 65% increase in Facebook engagement.

While the second trailer generated enough activity for “Jessica Jones” to jump ahead of social strongholds like “Lip Sync Battle,” the trailer has attracted about half the views of the initial trailer, which had garnered more than 4 million views within its first week.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Nov 9, 2015 – Sunday Nov 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 30,870
2 2 America’s Got Talent 4,141
3 3 America’s Funniest Home Videos 3,454
4 4 Empire 2,909
5 5 Kitchen Nightmares 1,756
6 6 Scream Queens 1,671
7 Shades of Blue 1,623
8 7 Dancing With The Stars 1,358
9 Modern Family 1,228
10 9 What Would You Do? 978

Cable/Streaming Monday Nov 9, 2015 – Sunday Nov 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 5,592
2 2 Top Gear 4,541
3 3 Dance Moms 3,542
4 4 The Walking Dead 2,889
5 Jay Leno’s Garage 2,152
6 Jessica Jones 2,126
7 6 Beyond Scared Straight 2,102
8 5 Lip Sync Battle 1,965
9 8 Pretty Little Liars 1,933
10 9 Doctor Who 1,725

Late Night Monday Nov 9, 2015 – Sunday Nov 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 The Tonight Show Starring Jimmy Fallon 40,406
2 1 Jimmy Kimmel Live! 23,082
3 3 Conan 14,758
4 5 Saturday Night Live 14,342
5 The Late Late Show With James Corden 13,352

Trending Monday Nov 9, 2015 – Sunday Nov 15, 2015

PROGRAM RATING(000) % CHANGE
Shades of Blue 1,623 +3,083%
The Bachelorette 295 +2,975%
Rookie Blue 50 +686%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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