NBC is bringing its smart TV experience to additional devices: The NBC app launched on Microsoft’s Xbox One as well as on legacy Apple TVs Tuesday, and the network is working on bringing the app to Amazon’s Fire TV and Google’s Chromecast next.
The app offers access to full episodes of NBC shows like “The Voice,” “The Tonight Show Starring Jimmy Fallon,” “Saturday Night Live,” “Grimm,” “Law & Order: SVU,” “Days of Our Lives” and others.
It also features some exclusive content, including short clips from various shows. Altogether, the NBC app offers more than 1000 episodes of over 40 shows.
“It’s exciting for us to launch our vast library of NBC programming on Xbox One and Apple TV, said Rob Hayes, Executive Vice President, NBC Digital Entertainment. NBC previously launched its app on iOS and Android as well as Roku streaming devices.
It’s worth noting that some of those shows can only be viewed after signing in with pay TV credentials. However, an NBC spokesperson said that “the overwhelming majority” of content is available without authentication. Some of the currently airing shows that can be viewed unauthenticated include “Heroes Reborn,” “The Player,” “Best Time Ever with Neil Patrick Harris” and “Chicago Med.”
NBC Universal’s growing acceptance of cord cutters goes beyond NBC’s core app: The broadcaster is about to launch an online comedy subscription service dubbed SeeSo in December that promises access to TV shows like “Saturday Night Live” as well as exclusive content from Amy Poehler, Dan Harmon, Wyatt Cenac and others.