You will be redirected back to your article in seconds

Mandalay Entertainment CEO Peter Guber Joins Board for NextVR

Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday.

NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage.

“This is about emotional engagement,” Guber said. “This isn’t just about viewing, this is about being. I don’t think it replaces or cannibalizes the live experience at the concert or at the American Music Awards or at Dodger Stadium. I don’t think it does that at all. I think it opens a whole new audience up, and a whole new experience for a global audience.”

Guber’s resume makes him a logical fit for the gig. He is currently CEO of Mandalay Entertainment; he owns sports teams the Golden State Warriors and the Los Angeles Dodgers; he is owner and chairman of Dick Clark Productions, which puts on the Golden Globes, the American Music Awards, the Billboard Music Awards and the Miss America pageant; and he is a former chairman of Sony Entertainment.

The rest of the board will include Scott Teissler, known for his time at Turner Broadcasting, and Doug Perlman, founder and CEO of Sports Media Advisors. Under Guber, the board will oversee the company’s big-picture development strategies as NextVR strives toward virtual reality gaining widespread popularity among consumers.

“We’re thrilled to formalize our relationships with these three individuals who are each outstanding in their own fields,” NextVR executive chairman Brad Allen said in a statement. “As we prepare for NextVR to play a leading role in live-action virtual reality, the advisory board will support our mission to bring world class entertainment and sports media properties into this new medium.”

More Digital

  • 'Star Trek: Discovery': James Frain on

    'Star Trek: Discovery': James Frain on Sarek's 'Sophie's Choice'

    Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday. NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage. “This is […]

  • Nash Grier

    Nash Grier Locked Out of YouTube Account

    Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday. NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage. “This is […]

  • Netflix phone

    Subscription Video Services Lift Global App Spending

    Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday. NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage. “This is […]

  • Jack Etienne - Cloud9

    Esports Startup Cloud9 Raises $25 Million From WWE, Others

    Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday. NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage. “This is […]

  • snapchat-spectacles-snap-teal

    Snap May Have Hundreds of Thousands of Unsold Spectacles (Report)

    Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday. NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage. “This is […]

  • "Context Is for Kings" -- Episode

    CBS All Access Suffers Streaming Glitches in Middle of 'Star Trek: Discovery'

    Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday. NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage. “This is […]

  • DSCF3404.raf

    Netflix to Raise $1.6 Billion More Debt Financing to Fuel Content-Buying Binge

    Media magnate Peter Guber has signed on to chair the advisory board for virtual reality content studio NextVR, the company announced Wednesday. NextVR focuses on capturing live virtual-reality content. So far, the company has collaborated with the NBA, the NHL, Fox Sports, NASCAR and the rock band Coldplay to generate live VR footage. “This is […]

More From Our Brands

Access exclusive content