Maker Studios Content Chief Erin McPherson Exits

Maker Studios Content Chief Erin McPherson

Erin McPherson is leaving Disney’s Maker Studios, after nearly two years as chief content officer at the multichannel network, while head of marketing Jeremy Welt also is out.

A rep for Maker confirmed McPherson’s departure. “We generally do not discuss personnel matters. However, Erin McPherson is no longer with Maker Studios per mutual agreement with the company,” the MCN said in a statement. “Maker does not have any immediate plans to replace her role.”

The company declined to comment on Welt’s exit. The exec departures were reported earlier by Videoink.

McPherson joined Maker in November 2013, reporting to exec chairman Ynon Kreiz, prior to Disney acquiring the company. Previously McPherson had led Yahoo’s video acquisition and development, including launching Yahoo Studios and cutting deals with such partners as ABC News, CBS, Paramount and Broadway Video for “Saturday Night Live” clips.

Prior to joining Yahoo in 2007, McPherson was an entertainment attorney at Stone, Meyer, Genow, Smelkinson & Binder in Beverly Hills, where her clients included Halle Berry, Kevin Spacey and Zachary Quinto. She also served as inhouse counsel for LivePlanet, the transmedia company founded by Matt Damon, Ben Affleck, Chris Moore and Sean Bailey, and Z.com, an early online video startup funded by Bill Gross’ Idealab.

Welt had been Maker’s head of marketing from September 2010 to November 2011, before joining Sean “Diddy” Combs’ Revolt TV as chief digital officer — and then returning to Maker as SVP of marketing in the fall of 2013. Earlier in his career he worked at Warner Music Group in various marketing and strategy roles.

Disney bought Maker Studios last year, looking to gain entree the burgeoning Internet-video space popular with younger audiences — including access to digital talent and tools. The deal is worth at least $500 million plus up to $450 million in performance-based earn-out payments; it’s possible Maker will not achieve the max earn-out targets.

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  1. Thor Swenson says:

    Erin McPherson made a bad name for herself at the recent D23 Expo due to her cranky attitude at the Maker Studios booth. She berated employees from Disneyland who were brought over to help with D23 Expo and treated everyone not associated with Maker very poorly.

    That type of snotty LA attitude doesn’t play well with the OC Disneyland team and she landed on several naughty lists after her poor behavior at D23 Expo.

    This news of her sudden departure is not surprising to the Disneylanders she ticked off at D23 Expo. When you work for Disney, you don’t dare mess with the Disneyland team down in OC – they have Walt on their side, they bring in hundreds of millions in revenue every year, and they’ll take you down if you don’t play nice. Ms. McPherson learned that lesson too late. And Walt wins again.

  2. pennylane says:

    Disney has been looking to clean house for months – they are probably just now figuring out who should go…as they are probably only now finally starting to understand the MCN business model. Ironically, Maker itself doesn’t actually MAKE anything. They are a studio (finance, marketing, sales and distribution) and as such, they have no need for a “Chief Content Officer.”

  3. Mr. Purple says:

    So the Disney board looked at the stock price today and said hey, by the way, why did we pay so much for this Maker Studios company? Maybe clean house and Wall Street will look favorably upon it.

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