A rep for Maker confirmed McPherson’s departure. “We generally do not discuss personnel matters. However, Erin McPherson is no longer with Maker Studios per mutual agreement with the company,” the MCN said in a statement. “Maker does not have any immediate plans to replace her role.”
The company declined to comment on Welt’s exit. The exec departures were reported earlier by Videoink.
McPherson joined Maker in November 2013, reporting to exec chairman Ynon Kreiz, prior to Disney acquiring the company. Previously McPherson had led Yahoo’s video acquisition and development, including launching Yahoo Studios and cutting deals with such partners as ABC News, CBS, Paramount and Broadway Video for “Saturday Night Live” clips.
Prior to joining Yahoo in 2007, McPherson was an entertainment attorney at Stone, Meyer, Genow, Smelkinson & Binder in Beverly Hills, where her clients included Halle Berry, Kevin Spacey and Zachary Quinto. She also served as inhouse counsel for LivePlanet, the transmedia company founded by Matt Damon, Ben Affleck, Chris Moore and Sean Bailey, and Z.com, an early online video startup funded by Bill Gross’ Idealab.
Welt had been Maker’s head of marketing from September 2010 to November 2011, before joining Sean “Diddy” Combs’ Revolt TV as chief digital officer — and then returning to Maker as SVP of marketing in the fall of 2013. Earlier in his career he worked at Warner Music Group in various marketing and strategy roles.
Disney bought Maker Studios last year, looking to gain entree the burgeoning Internet-video space popular with younger audiences — including access to digital talent and tools. The deal is worth at least $500 million plus up to $450 million in performance-based earn-out payments; it’s possible Maker will not achieve the max earn-out targets.