Lucasfilm’s New ILMxLab Wants to Bring Virtual Reality to Star Wars

ILMxLAB starwars AR
Courtesy of ILMxLab

Get ready to experience “Star Wars” with a virtual reality headset: Lucasfilm and its Industral Light & Magic as well as Skywalker Sound subsidiaries have formed a new unit dubbed ILMxLab that is tasked with using virtual and augmented reality technologies for immersive storytelling.

“We are currently exploring the fictional universes of ‘Star Wars,’and I think a lot of people would like to be immersed in them,” said Lucasfilm’s president Kathleen Kennedy. “The challenge of ILMxLab will be to find out what storytelling looks like in this new space.” ILMxLab showed off some of its first explorations in a launch video:

The lab plans to announce the results of this work later this year, but said on Friday that it will be exploring virtual reality, augmented reality, real-time cinema and theme park experiences. Tackling the latter, it may be closely competing with Landmark Entertainment, which announced earlier this week that it will be fusing theme parks and virtual reality as well.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 2

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. The future of entertainment, business and promotion shall be more magical with Augmented Reality, by delivering a limitless visual effects by breaking the monotony and Sets things in motion, that allows you to see more and interact with it.

  2. theeinvisiblecircus says:

    Reblogged this on Invisible Circus and commented:
    oh hell yeah

More Digital News from Variety