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‘Lip Sync Battle’ Traffic Hits High Note with Joseph Gordon-Levitt

Three months after the finale of its inaugural season, Spike’s “Lip Sync Battle” climbed its way back to the top of the Cable/Streaming Leaderboard following a holiday special that aired on November 19.

While most of the show’s epic performances have continued racking up views on YouTube, some may say that Joseph Gordon-Levitt’s Janet Jackson cover was one for the books. After just 72 hours online, the clip has racked up more than 5 million views, making one of the show’s most-viewed clips since the first few weeks of season one (April), but still a long shot from the number one clip featuring Dwayne Johnson vs. Jimmy Fallon, which has an impressive 23.4 million views.

After just two weeks on Netflix, Aziz Ansari’s “Master of None” continues to climb the ranks, popping up as No. 6 on this week’s Cable/Streaming leaderboard. Netflix hasn’t added new clips to YouTube since its release on November 6th, but fans continue to view older preview clips and are showing curiosity around the show, as the Wikipedia page was viewed more than 85,000 times this week.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Nov 16, 2015 – Sunday Nov 22, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 30,490
2 2 America’s Got Talent 4,527
3 3 America’s Funniest Home Videos 3,890
4 4 Empire 3,731
5 6 Scream Queens 1,951
6 5 Kitchen Nightmares 1,662
7 8 Dancing With The Stars 1,313
8 The Flash 1,290
9 7 Shades of Blue 855
10 Once Upon A Time 831

Cable/Streaming Monday Nov 16, 2015 – Sunday Nov 22, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 8 Lip Sync Battle 10,027
2 1 Key & Peele 5,229
3 2 Top Gear 4,583
4 4 The Walking Dead 4,288
5 3 Dance Moms 3,147
6 Master of None 2,949
7 5 Jay Leno’s Garage 2,385
8 9 Pretty Little Liars 2,267
9 Dinotrux 1,958
10 10 Doctor Who 1,919

Late Night Monday Nov 16, 2015 – Sunday Nov 22, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 53,987
2 2 Jimmy Kimmel Live! 21,201
3 3 Conan 18,110
4 5 The Late Late Show With James Corden 15,993
5 4 Saturday Night Live 13,274

Trending Monday Nov 16, 2015 – Sunday Nov 22, 2015

PROGRAM RATING(000) % CHANGE
Girlfriends’ Guide to Divorce 175 +818%
Frontline 418 +435%
Lip Sync Battle 10,027 +410%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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