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Kim Kardashian’s Butt Gets Its Own Emoji

UPDATED: When Kim Kardashian launched her new emoji app Monday, the reality star’s band of devoted, emoji-fluent fans responded accordingly — by overpopulating Apple’s app store.

Kardashian’s app, aptly titled “Kimoji,” features emojis that reference the reality star’s contouring routine, ugly cry, trusted waist trainer, platinum blonde hair debut, high-profile baby bump and (of course) her scandalous Paper magazine cover. Naturally, many of Kardashian’s hand-selected emojis promote key elements of her self-made brand, but with others — such as the red Solo cup, wave and row of gummy bears — the association is unclear.

KIMOJI

A post shared by Kim Kardashian West (@kimkardashian) on

Kardashian promoted the app with emoji previews and screenshots of conversations demonstrating the emojis’ ability to replace words in everyday texting exchanges.

Kardashian responded to the overwhelming reaction on Twitter, writing “Apple, I’m so sorry I broke your App Store!”

Correction, Dec. 22, 9:41 a.m. PT: An earlier version of this story erroneously indicated that Apple’s app store crashed on Monday as a result of Kim Kardashian’s emoji app launch. The App Store didn’t experience any issues, despite Kardashian’s tweet.

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