‘Kardashians’ Facebook Audience Boosted by Lamar Odom’s Recovery

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Oct 12, 2015 – Sunday Oct 18, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 34,032
2 3 America’s Funniest Home Videos 6,080
3 2 Dancing With The Stars 4,768
4 4 America’s Got Talent 4,236
5 5 Empire 3,202
6 6 Scream Queens 1,978
7 Chicago Fire 1,506
8 8 The Flash 1,114
9 10 Truth Be Told 1,083
10 Best Time Ever with Neil Patrick Harris 1,046

Cable/Streaming Monday Oct 12, 2015 – Sunday Oct 18, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 Key & Peele 8,188
2 1 The Walking Dead 4,959
3 5 Top Gear 3,904
4 6 Dance Moms 3,572
5 3 Pretty Little Liars 3,522
6 Keeping Up with the Kardashians 2,299
7 Beyond Scared Straight 2,253
8 Billy on the Street 2,227
9 8 Doctor Who 2,126
10 7 Jay Leno’s Garage 1,950

Late Night Monday Oct 12, 2015 – Sunday Oct 18, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 47,054
2 2 Jimmy Kimmel Live! 16,225
3 5 Saturday Night Live 12,044
4 3 Conan 9,908
5 4 Late Show with Stephen Colbert 9,772

Trending Monday Oct 12, 2015 – Sunday Oct 18, 2015

PROGRAM RATING(000) % CHANGE
Married with Children 616 +6,226%
Kingdom 383 +1,083%
Moonbeam City 149 +544%

 

Insights:

  • Chicago Fire” came in hot for its first appearance on the Broadcast leaderboard. The show ranked seventh with a shirtless photo of Taylor Kinney, which attracted more than 150K likes, shares and comments.
  • Fans came together to support the Kardashians this week, with news of Lamar Odom’s consciousness, as well as content about Kanye caring for North as well as Kourtney’s three children garnered thousands of likes, shares and comments on Facebook – more than 3X last week’s Facebook engagement – bringing the reality series back to the Cable leaderboard.
  • Billy Eichner made his debut on the cable leaderboard this week with his show “Billy on the Street,” after a video of him asking New Yorkers to identify Chris Pratt on the street went viral, garnering more than 1.3 million YouTube views to date.
  • Married with Children” topped off this week’s trending leaderboard thanks to this week’s “Friday Funny” which featured a video of Al Bundy’s Best Insults. The clip, which has garnered nearly half a million shares alone, led to a 6,226% increase in the series’ DAR-TV.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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