Joan Lunden, former host of ABC’s “Good Morning America” and a breast-cancer survivor, has launched an online subscription-video network dedicated to providing information on the disease and fostering a community for women who are fighting breast cancer.
Lunden launched “Alive With Joan” last week on the Tapp subscription-video platform. Tapp was founded in 2014 by former NBCUniversal TV chairman Jeff Gaspin and ex-CNN U.S. president Jon Klein. “Alive With Joan” costs $10 per month; Lunden said 15% of the proceeds will go to breast-cancer research.
“I want to create a community for women who feel like they’re going through this alone,” Lunden said.
Susan G. Komen and the Breast Cancer Research Foundation have teamed with Lunden on the channel. In addition, Ford Motor Co.’s Ford Warriors in Pink is a charter sponsor of “Alive With Joan.”
Lunden, 64, is launching the channel one year after her diagnosis of triple-negative breast cancer. “Alive With Joan” will provide info ranging from how to break the news of a cancer diagnosis to family and friends to how to shop for wigs. Subscribers will be able to connect with Lunden and other breast-cancer survivors via video chats, town-hall meetings, and “ask-me-anything” segments.
“There are 3.5 million (breast-cancer) survivors in the U.S.,” Lunden said. “When you get to that stage, you need hope – you need community.”
Lunden said YouTube approached her about creating a channel dedicated to breast cancer stories. But, she said, she opted to launch a dedicated site in the belief that it would provide a better forum for cancer survivors. “Alive With Joan” is produced by Lunden’s daughter, Sarah Krauss, from L.A.
“Joan has been a source of education and inspiration for millions of people living with a breast cancer diagnosis, and we’re honored to be a part of this groundbreaking channel,” Susan G. Komen president-CEO Judy Salerno said in a statement.
Tapp last summer teamed with Sarah Palin to launch her dedicated SVOD “Sarah Palin Channel.”