The YouTube clip has already racked up 10 million views since it was uploaded on Monday, placing it as Kimmel’s eighth most-viewed clip of the year after just seven days.
The 2014 edition of the same prank has more than 37 million views a year later, and the original version, posted in 2011, still ranks as Kimmel’s second-most viewed clip ever with 55.5 million YouTube views.
Although this year’s clip still has some catching up to do on YouTube, on Facebook the video post has received more than 43,000 likes, tracking more than 40% ahead of last year’s Facebook post.
On the cable side, children’s favorite “Dinotrux” jumped into this week’s Cable/Streaming leaderboard and topped the Trending leaderboard after a clip sharing the first 11 minutes of the first episode picked up steam this week, garnering nearly a million views throughout the seven days.
Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Cable/Streaming||Monday DATE, 2015 – Sunday DATE, 2015|
|1||1||Key & Peele||6,363|
|4||2||The Walking Dead||3,485|
|5||9||Lip Sync Battle||2,576|
|6||6||Beyond Scared Straight||2,389|
|8||5||Pretty Little Liars||1,674|
|Late Night||Monday DATE, 2015 – Sunday DATE, 2015|
|1||2||Jimmy Kimmel Live!||43,555|
|2||1||The Tonight Show Starring Jimmy Fallon||41,727|
|4||4||Late Show with Stephen Colbert||9,195|
|5||5||Saturday Night Live||7,606|
|Trending||Monday DATE, 2015 – Sunday DATE, 2015|
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
For other questions pertaining to methodology, contact ListenFirst Media.