Apple would like investors and consumers to know that its new iPhone 6s and 6s Plus are going to sell really, really well: “We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale Sept. 25,” the company said in a statement Monday morning.
Apple introduced the two new iPhone models at a press event in San Francisco last week. Two of the biggest changes over last year’s models are the new 12-megapixel camera, which is capable of recording 4K video, and a new input technology Apple has called “3D Touch.” The latter makes it possible for the phone to differentiate between light finger taps and more forceful tactile feedback.
It’s worth noting that Apple didn’t release any actual preorder numbers for the iPhone 6s despite having done so in the past. Some analysts believe this could mean that preorders are actually flat. Instead, the company just said that “the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period.”
However, Apple is likely still going to break that first weekend sales record, thanks to its business in China: Apple will start selling both models in China on Sept. 25, the same day the devices go on sale in the U.S. and many other countries around the world. Last year, Apple delayed the launch of the iPhone 6 in China by a month. Apple now generates more than a quarter of its revenue in China.