Tel Aviv and New York-based interactive video startup Interlude has raised an $18.2 million round of funding from MGM, Warner Music, Samsung, Sequoia Capital, Intel Capital and others. MGM’s Chairman and CEO Gary Barber is joining Interlude’s board in an observer capacity as part of the investment.
Interlude is building interactive web videos that let users choose their own path by clicking on visual hot spots. The company has produced interactive music videos for artists like Bob Dylan and Aloe Blacc, and has also been working with brands like Motorola, Coca Cola and Intel on personalized advertising.
The company now wants to use the new funding to expand into serialized video content as well as further build out its technology. “We are aiming to allow filmmakers and content to form a unique connection with each viewer, said Interlude CEO Yoni Bloch in a statement. “This has the potential to change the relationship between film and individual audience members,” he added.
Earlier this year, Interlude hired veteran TV executive Nancy Tellem to head its new Culver City studio. Tellem previously was in charge of Microsoft’s ill-fated Xbox Studio initiative, and was a long-time key executive at CBS before that.