Intel is looking to succeed where Microsoft struggled with its Kinect camera.
With its RealSense 3D camera now being built into laptops and tablets, Intel is starting to line up content partners, including comicbook publishers, to turn their properties into interactive entertainment.
“Wild Blue Yonder” is set in a post-apocalyptic future where a fighter pilot and her family fight to survive in the skies after radiation has made Earth uninhabitable on the surface.
Intel will help the publisher launch an app for the book, which will enable readers to fly fighter jets or characters strapped to jet packs, for example, while gesturing at the screen.
Animation will utilize the comicbook’s art with the plot adapted from the story that unfolded in “Wild Blue Yonder’s” six-issue series published by IDW.
Two Bit Circus, an experiential entertainment company, will co-produce the RealSense app with Noble Transmission.
“We’ve always wanted to create an experience that was a leap forward in comicbook-based entertainment,” said Noble Transmission CEO Austin Harrison. “Intel RealSense technology brings the ‘Wild Blue Yonder’ world to life in new and compelling ways.”
A digital entertainment entrepreneur who has worked for Dentsu, Harrison Brooks and MediaTrip, Austin launched Noble Transmission as a comicbook company for the digital age with Zach Howard and Mike Raicht.
RealSense is essentially Intel’s version of Microsoft’s Kinect, a motion- and voice-controlled device designed for the Xbox videogame console that’s struggled to catch on with gamers.
However, Intel is hoping that RealSense, which also tracks head movements and facial expressions, will find more of a following, as the 3D camera is added to more consumer devices.
Until now, Intel has mostly relied on videogames to showcase RealSense, which uses a video camera, infrared projector and laser to scan users’ faces and put them on 3D avatars inside games or enablers players to maniuplate the action with gesture and speech controls.
“We’re thrilled to partner with Noble Transmission on this unique application,” said Intel’s Mooly Eden, senior VP and general manager of perceptual computing. “Their passion for storytelling and dedication to pushing the traditional boundaries of the graphic novel experience have us all eager to see what they can pull off with the Intel RealSense technology,”