Vimeo, owned by Barry Diller-controlled IAC, confirmed the move. Clayman will remain with Vimeo through the end of the year.
Going forward, Vimeo’s worldwide VOD business will be led by Sam Toles, in the newly expanded role as head of global content acquisitions and distribution. Toles will report to Vimeo G.M. Michael Weissman, who adds VOD to his existing oversight of Vimeo’s core subscription platform for video creators.
In a statement, Vimeo CEO Kerry Trainor said: “Over the past two years, Greg’s tremendous passion and energy propelled Vimeo On Demand from an interesting experiment to a rapidly growing global marketplace. Having achieved this important milestone, Greg has decided to depart Vimeo at the end of the year to explore new entrepreneurial opportunities.”
Clayman, reached via email, said, “It’s been a great run with Vimeo and I’m really proud of the platform we’ve built. I have a number of interesting opportunities before me and look forward to continuing to partner with Vimeo in the future, but for now my focus is in ensuring a smooth transition.”
Prior to joining Vimeo, Clayman was head of digital strategy for News Corp. At the Rupert Murdoch-owned entity, he oversaw the launch of the company’s ill-fated iPad newsmagazine, the Daily, which quickly folded after failing to attract subscribers. Before that, he was MTV Networks’ exec VP of digital distribution, involved with negotiating its first deals with Netflix and Hulu after having led the programmer’s mobile media efforts.