GoPro to Launch Roku Channel

GoPro, the wearable-camera maker that wants to turn itself into a media brand, is coming to Roku.

The company announced it will launch a GoPro channel on the Roku streaming platform this spring, featuring sports and action videos shot with its cameras. The deal expands GoPro’s existing distribution partners, which include YouTube, Microsoft Xbox, LG and Virgin America.

The GoPro streaming channel on Roku will feature playlists with content from “Deep Sea” to “Full Throttle,” as well as info on the company’s products. The channel also will offer users the ability to bookmark their favorite videos.

“The GoPro channel will make it simple for Roku customers to watch GoPro originally-produced and ‘best-of’ user-generated content on their televisions at home,” said Adam Dornbusch, GoPro’s head of programming. “We are excited to bring the world of GoPro to Roku customers as they are one of the most engaged customer bases when it comes to the amount of streaming content they view.”

GoPro’s content on Roku will be similar to what it offers on its YouTube channel, which currently has about 2.7 million subscribers.

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