You will be redirected back to your article in seconds

Gawker to Reboot as Political News Website, Announces Layoffs

Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times.

The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too.

Parent company Gawker Media is expected to focus on a smaller number of brands as well, which will lead to the shuttering of Defamer, a website that previously focused on the entertainment industry.

The unexpected shift of Gawker comes months after the brand came under fire for its report on a Conde Nast executive’s extramarital affair. The subsequent criticism led to internal strife, prompting the exit of two top editors.

Denton signaled that Gawker was embarking on a kindler, gentler tone than the stories that have brought the website much notoriety–not to mention unique visitors–since its launch in 2003. But no indication was given of a wholesale shift in focus to politics, a field already crowded with news operations from  establishment brands like the Washington Post to upstart Politico.

In a memo to staffers, Denton saw an opening for political coverage filtered through a Gawker sensibility. “I can appreciate the wonky contrarianism of Ezra Klein’s Vox.com and high-metabolism micronews from Ben Smith’s Buzzfeed Politics,” he wrote. “But, more than any other facet of the American system, the politico-media blob begs puncturing by some sharp Gawker wit and probing by Gawker’s inquisitive journalists.”

Gawker still faces a $100 million lawsuit filed by Hulk Hogan alleging invasion of privacy over the publication of a sex tape. The two sides are expected to meet in court next March.

More Digital

  • Abu Dhabi skyline seen from the

    Image Nation Abu Dhabi, U.K. Studio Alchemy VR Team for Immersive Content

    Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times. The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too. Parent company Gawker Media is expected to […]

  • David Spiegel - Inverse

    Media Startup Inverse Hires David Spiegel, Ex-CNN and BuzzFeed Sales Exec

    Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times. The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too. Parent company Gawker Media is expected to […]

  • shazam

    Apple to Acquire Shazam for About $400 Million (Report)

    Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times. The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too. Parent company Gawker Media is expected to […]

  • Google Home entryway

    Google Looking to Add Multi-Touch to Next-Gen Google Home Hardware (EXCLUSIVE)

    Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times. The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too. Parent company Gawker Media is expected to […]

  • Trolls

    'Trolls' Leaps from TV to Top of DVD Sales Chart

    Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times. The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too. Parent company Gawker Media is expected to […]

  • Daniel Ek Spotify

    Spotify, China's Tencent Music Unit Agree to Invest in Each Other

    Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times. The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too. Parent company Gawker Media is expected to […]

  • Amazon Music Unlimited logo

    Amazon’s Streaming Service Launches in 28 New Countries

    Gawker, the controversial gossip-news website, is shifting its focus to politics, according to a report Tuesday in The New York Times. The Nick Denton-owned company will lay off multiple staffers across several of its websites as part of the shift, but is expected to add new jobs too. Parent company Gawker Media is expected to […]

More From Our Brands

Access exclusive content