Horror super-producer Jason Blum is using the best in social media to deliver a Halloween gift to fans.
“Fifteen,” which is being billed as a live horror experience, will debut Thursday on Periscope, the video streaming app that is used in conjunction with Twitter. The idea is the brainchild of Blum’s production company Blumhouse and Gavin Michael Booth, the writer and director of “The Scarehouse.”
Booth developed the idea with Ryan Turek, director of development at Blumhouse. Details of the plot are being closely guarded, Annie Wilkes style, but the carnage is set to kick off at 7 p.m. PT/10 p.m. ET.
Prominent figures in the horror realm have previously tried to exploit the latest digital platforms as a way to build audiences for offbeat ventures. Last summer, “Hostel” director Eli Roth produced a murder mystery on SnapChat.
For its part, Twitter seems excited to be aligning itself with top Hollywood talent.
” Periscope gives anyone the ability to share a moment as it’s happening, and Blumhouse is innovating by giving their audience a new way to experience a film as an interactive, live performance, accessible to anyone in the world,” said Rachel Dodes, head of movie partnerships at Twitter.
In addition to “The Scarehouse,” Booth directed music videos for bands like Third Eye Blind, The Afters and Rome Will Burn. Blumhouse’s credits include “The Purge,” “Paranormal Activity,” “The Visit,” “Insidious,” and “Ouija.”