Facebook Dives Into March Madness with Turner Live-Streaming Deal

NCAA Championship Ratings
Chris Steppig-Pool/Getty Images

Social-media giant Facebook is teaming with Turner Sports to live-stream coverage of the NCAA’s March Madness college basketball bracket announcement Sunday.

Turner Sports will host a fan event at SXSW in Austin, Texas, on March 15, from its “NCAA March Madness Bracket Lounge” and will stream it live on Facebook starting at 6 p.m. CT. That will follow the unveiling of the 2015 NCAA March Madness tournament bracket on CBS.

The deal with Facebook comes after Turner Sports and NCAA pacted with YouTube, which will host real-time highlights and recaps from all 67 games of this year’s tournament, which kicks off March 17.

The 2015 NCAA Division I Men’s Basketball Championship games will again air across TBS, CBS, TNT and TruTV. Access to live video feeds of the hoops action will be available on the Internet to subscribers of participating pay-TV providers.

Turner’s NCAA March Madness Bracket Lounge at SXSW will feature a huge bracket; a “Madness Face” photo booth; and tablets showcasing the programmer’s March Madness lineup.

The Facebook live show, to be streamed on the NCAA March Madness Facebook page, will be hosted by Turner Sports’ Matt Winer, with analyst Rick Fox and Damaris Lewis providing commentary.

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