Disney Unveils New Play System Bringing ‘Frozen,’ ‘Star Wars’ to Life

Disney Playmation Iron Man
Courtesy of Disney Consumer Products

The Walt Disney Company announced a new play system called “Playmation” Tuesday that combines “physical play for a digital generation.”

Videos at Milk Studios revealed children wearing devices such as Iron Man’s armor and the Incredible Hulk’s hands, connected to devices placed around the room.

The “Avengers” universe will kick off the play system in 2015, “Star Wars” in 2016 and “Frozen” in 2017.

The system does not confine users to stand in front of a TV, but allows them to move around the room or even play outside. Disney COO Tom Staggs called the system “play for the 21st century.”

The devices sold with the gear connect to the cloud, as well as an app.

Pre-ordering for the device begins July 7 and the system will be in stores in October.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 3

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. nerdrage says:

    I remember when the “play system” for Star Wars was a couple of sticks used as lightsabers.

    And you kids get off my lawn!

More Digital News from Variety