Digital Audience Ratings: ‘Wet Hot American Summer’ Makes a Splash

wet-hot-american-summer-cast-netflix
Courtesy of Saeed Adyani/Netflix

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jun 22, 2015 – Sunday Jun 28, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 15,153
2 2 The Voice 11,757
3 5 America’s Funniest Home Videos 5,648
4 4 Empire 3,601
5 3 Glee 2,807
6 7 The Simpsons 1,644
7 8 Kitchen Nightmares 1,464
8 6 American Idol 1,367
9 9 What Would You Do? 1,108
10 10 Dancing With The Stars 1,016

Cable/Streaming Monday Jun 22, 2015 – Sunday Jun 28, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 5 Key and Peele 7,968
2 1 Pretty Little Liars 6,854
3 7 Dance Moms 3,727
4 4 Top Gear 3,668
5 3 Orange Is the New Black 3,546
6 8 Teen Wolf 2,909
7 10 Lip Sync Battle 2,780
8 9 Inside Amy Schumer 2,505
9 Impact Wrestling 2,041
10 The Last Ship 2,002

Late Night Monday Jun 22, 2015 – Sunday Jun 28, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 46,316
2 2 Jimmy Kimmel Live! 21,894
3 4 Conan 12,604
4 3 The Late Late Show With James Corden 8,914
5 Late Night With Seth Meyers 7,719

Trending Monday Jun 22, 2015 – Sunday Jun 28, 2015

PROGRAM RATING(000) % CHANGE
Ultimate Survival Alaska 115 +9,874%
Wet Hot American Summer: First Day of Camp 1,145 +6,402%
Reactor 73 +4,250%

 

Insights:

  • TNT’s “The Last Ship” sailed onto this week’s Cable leaderboard for this first time as fans went overboard watching the “Sink Us” clip on YouTube, which has garnered more than 1.6 million views since it was uploaded last week. Fans were also eager to share their opinions on this week’s premiere, with the series’ top-performing Facebook post sharing a survey for fans to answer about the first episode of the season.
  • “Late Night with Seth Meyers” resurfaced on the Late Night leaderboard this week, after an interview with Maya Rudolph went viral when the SNL alum performed a “long awaited” impression of Rachel Dolezal. The Maya Rudolph interview, alongside Seth’s reunion with Amy Poehler, ranked among the series’ top three videos uploaded to YouTube within the past 90 days. Fans on Facebook were also thrilled about Seth and Amy’s reunion, and with more than 42k shares, the clip more than doubled any other post shared within the past 90 days.
  • Fans of the cult classic “Wet Hot American Summer” are stoked for the Netflix prequel series, which shared its first promo “Welcome to Camp Firewood” this week. The clip employed special effects from your old VCR and racked up more than 1.1 million YouTube views, landing the series at number two on the Trending leaderboard.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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