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Digital Audience Ratings: ‘Wet Hot American Summer’ Heats Up

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jun 29, 2015 – Sunday Jul 5, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 17,047
2 2 The Voice 11,659
3 4 Empire 3,806
4 3 America’s Funniest Home Videos 3,558
5 5 Glee 2,602
6 6 The Simpsons 1,273
7 7 Kitchen Nightmares 1,264
8 8 American Idol 1,256
9 10 Dancing With The Stars 1,018
10 9 What Would You Do? 783

Cable/Streaming Monday Jun 29, 2015 – Sunday Jul 5, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key and Peele 8,582
2 2 Pretty Little Liars 5,823
3 3 Dance Moms 4,899
4 4 Top Gear 4,352
5 Wet Hot American Summer: First Day of Camp 3,568
6 6 Teen Wolf 3,568
7 Lip Sync Battle 2,951
8 Inside Amy Schumer 2,398
9 Game of Thrones 2,281
10 5 Orange Is the New Black 1,989

Late Night Monday Jun 29, 2015 – Sunday Jul 5, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 Jimmy Kimmel Live! 30,872
2 1 The Tonight Show Starring Jimmy Fallon 29,702
3 3 Conan 15,541
4 Last Week Tonight with John Oliver 7,535
5 4 The Late Late Show With James Corden 7,030

Trending Monday Jun 29, 2015 – Sunday Jul 5, 2015

PROGRAM RATING(000) % CHANGE
Married 125 +1,654%
Bojack Horseman 630 +1,444%
Top Chef 72 +1,031%

 

Insights:

  • Wet Hot American Summer: First Day of Camp” couldn’t cool down, as the upcoming Netflix series raced from last week’s Trending to fifth place on this week’s Cable leaderboard. The new official trailer, which has already racked up more than 2.4 million YouTube views, was accompanied by continued views on last week’s nostalgic first look, which helped the revival garner more than 3 million engagements this week.
  • Late Night hosts had a lot to say about last week’s Supreme Court decision, and clips with responses to the news shook up this week’s leaderboard. Kimmel took command of the No. 1 spot when he asked kids to explain gay marriage. The clip, with more than 5.4 million YouTube views and over 560k Facebook likes  and shares, bumped Kimmel ahead of Fallon, who kicked off his summer hiatus this week. Additionally, John Oliver’s monologue discussing the progress still needed for transgender rights has been viewed 2.2 million times and was liked more than 20k times on Facebook, helping him jump back into the top five for the first time in recent weeks.
  • Top Chef” ranked third on the Trending leaderboard thanks to a Facebook Video post featuring Minions cooking and watching soccer on the new Xfinity X1 service was shared more than 43k times.

 

Jason Klein is the co-founder and co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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