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Digital Audience Ratings: ‘The Muppets’ Makes a Comeback

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday July 20, 2015 – Sunday July 26, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 12,232
2 2 The Voice 10,814
3 4 Empire 4,288
4 3 America’s Funniest Home Videos 2,543
5 5 Glee 2,051
6 Knock Knock Live 2,020
7 6 The Simpsons 1,706
8 8 So You Think You Can Dance 1,635
9 7 American Ninja Warrior 1,230
10 9 Dancing With The Stars 1,059

Cable/Streaming Monday July 20, 2015 – Sunday July 26, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 13,623
2 4 Dance Moms 7,980
3 3 Pretty Little Liars 5,836
4 2 Lip Sync Battle 4,983
5 6 Inside Amy Schumer 3,788
6 7 Top Gear 3,589
7 WWE Tough Enough 3,045
8 5 The Walking Dead 2,190
9 Beyond Scared Straight 2,188
10 Fargo 2,136

Late Night MondayJuly 20, 2015 – Sunday July 26, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 40,005
2 3 Jimmy Kimmel Live! 19,132
3 2 Conan 12,161
4 4 The Late Late Show With James Corden 8,092
5 5 Last Week Tonight With John Oliver 6,200

Trending Monday July 20, 2015 – Sunday July 26, 2015

PROGRAM RATING(000) % CHANGE
Dinotrux 40 +503,588%
Mr. Robinson 460 +8,269%
The Muppets 851 +5,117%

 

Insights:

  • Fox’s new series “Knock Knock Live” made its debut on the Broadcast leaderboard this week thanks to a surge in YouTube views. The series shared its most viewed video to date, which racked up more than 1.8 million views, and featured David Beckham surprising a family with $100k cash and seven iPhones with 10-year pre-paid plans.
  • The release of “Fargo’s” season two trailer drove a spike in engagement with the series — not only did the trailer garner 1.9 million YouTube views and more than 1,000 shares on Facebook, but it also saw a nearly 19% increase in Wikipedia traffic.
  • The Muppets” are headed to ABC this fall, and fans were quick to watch, like and share their “pitch” to ABC. The new series’ first look, which showcased a trying pitch to ABC execs for the new series, has garnered more than 800k views on YouTube and 15k likes, shares and comments on Facebook, driving a 5,000% increase in the series’ DAR-TV and landing them third on this week’s Trending leaderboard.

 

Jason Klein is the co-founder and co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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