Digital Audience Ratings: Seth Meyers Rides ‘GOT’ Fervor; Netflix Trailers Resonate

Game of Thrones
Image Courtesy of HBO

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Apr 6, 2015 – Sunday Apr 12, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 25,817
2 3 Glee 5,522
3 2 American Idol 4,800
4 4 Empire 4,309
5 6 Dancing With The Stars 4,285
6 5 America’s Got Talent 3,887
7 7 America’s Funniest Home Videos 2,007
8 8 The Flash 2,004
9 The Simpsons 1,409
10 9 Grey’s Anatomy 1,400

Cable/Streaming Monday Apr 6, 2015 – Sunday Apr 12, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Lip Sync Battle 44,870
2 Orange Is the New Black 6,934
3 4 Game of Thrones 6,755
4 True Detective 5,761
5 7 Key and Peele 4,165
6 3 Top Gear 4,107
7 10 Daredevil 3,543
8 6 Pretty Little Liars 3,165
9 19 Kids and Counting 1,934
10 8 WWE Raw 1,829

Late Night Monday Apr 6, 2015 – Sunday Apr 12, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 53,746
2 2 Jimmy Kimmel Live 15,841
3 Last Week Tonight with John Oliver 11,968
4 5 Conan 10,594
5 Late Night With Seth Meyers 7,144

Trending Monday Apr 6, 2015 – Sunday Apr 12, 2015

PROGRAM RATING(000) % CHANGE
Grace and Frankie 1,571 +9,820,794%
Scream 56 +5,623,500%
The Brink 1,050 +19,711%

 

Insights:

  • Trailers for new and returning shows alike dominated the Cable/Streaming and Trending leaderboards this week, with Netflix landing on top. The season 3 trailer for “Orange Is the New Black” hit Facebook and YouTube, along with the trailer for new series “Grace and Frankie,” elevating the shows to second on the Cable/Streaming leaderboard and first on Trending, respectively. HBO’s highly anticipated “True Detective” season 2 trailer also debuted this week, driving the show to fourth among Cable/Streaming series after racking up 4.9 million views on YouTube.
  • The illegal leak of the first four episodes of “Game of Thrones” just hours before the season five premiere on Sunday capped off a week of strong engagement. The show saw more than 6.7 million engagements on teaser content shared across Facebook and YouTube throughout week. Seth Meyers capitalized on the series’ virality when he shared a skit about bringing Jon Snow to a Dinner Party, a clip that garnered more than 5 million views and landed “Late Night with Seth Meyers” on the Late Night leaderboard for the first time.
  • “The Simpsons” capitalized on this week’s National Siblings Day, sharing a photo of Bart, Lisa and  Maggie which garnered lots of love from fans in the form of more than 145K Likes, Shares and Comments on Facebook, contributing to a 40% increase in Facebook activity and driving the series to ninth on this week’s Broadcast leaderboard.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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