Digital Audience Ratings: ‘Sense8’ Trailer Rises; Fans Keep Up with Kylie

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday May 4, 2015 – Sunday May 10, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 17,992
2 3 America’s Got Talent 5,203
3 2 Glee 4,389
4 6 America’s Funniest Home Videos 3,704
5 4 Dancing With The Stars 3,546
6 5 Empire 3,003
7 7 American Idol 2,702
8 10 Arrow 2,278
9 9 The Flash 2,106
10 The Vampire Diaries 1,862

Cable/Streaming Monday May 4, 2015 – Sunday May 10, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Lip Sync Battle 5,648
2 4 Key and Peele 4,954
3 2 Inside Amy Schumer 4,304
4 3 Top Gear 4,216
5 6 Game of Thrones 3,379
6 Sense8 3,326
7 5 Pretty Little Liars 3,239
8 Keeping Up with the Kardashians 2,082
9 7 Dance Moms 2,004
10 8 WWE Raw 1,943

Late Night Monday May 4, 2015 – Sunday May 10, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 44,334
2 2 Jimmy Kimmel Live! 20,167
3 5 Late Show With David Letterman 17,429
4 Saturday Night Live 11,554
5 3 Conan 11,329

Trending Monday May 4, 2015 – Sunday May 10, 2015

PROGRAM RATING(000) % CHANGE
Fear The Walking Dead 66 +89,805%
Sense8 3,326 +42,215%
The Brink 1,065 +7,078%

 

Insights:

  • Fans of “The Vampire Diaries” prepared to bid goodbye to Nina Dobrev this week, as they liked, shared and commented on farewell-themed content shared across Facebook. Engagement with posts about Dobrev’s exit, along with general anticipation for the season finale, helped generate more than 1.4 million engagements throughout the week, and landed “The Vampire Diaries” as the CW’s third program on this week’s Broadcast leaderboard.
  • Netflix is at it again; the streaming service has released the official trailer for its new dramatic series “Sense8”, which was welcomed by more than 3 million views on YouTube, alongside a 479% increase of Wikipedia page views throughout the week, helping land the new series on both the Cable/Streaming and Trending leaderboards this week.
  • Keeping Up with the Kardashians” also jumped onto the Cable/Streaming leaderboard this week after more than doubling its DAR-TV from last week, thanks to official footage of Kylie Jenner revealing the secret behind her lips on YouTube.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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