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Digital Audience Ratings: Kimmel Thanks Obama with ‘Mean Tweets’

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Mar 9, 2015 – Sunday Mar 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 26,250
2 3 Empire 9,565
3 2 Glee 8,805
4 4 America’s Got Talent 4,274
5 5 America’s Funniest Home Videos 3,135
6 6 The Big Bang Theory 2,183
7 One Big Happy 1,707
8 8 American Idol 1,573
9 The Flash 1,464
10 7 The Simpsons 1,423

Cable/Streaming Monday Mar 9, 2015 – Sunday Mar 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 3 Top Gear 4,960
2 1 Pretty Little Liars 4,631
3 2 The Walking Dead 4,382
4 Daredevil 4,301
5 5 Game of Thrones 3,642
6 4 Key and Peele 3,238
7 6 Dance Moms 1,872
8 7 WWE Raw 1,860
9 House of Cards 1,808
10 8 Bring It! 1,675

Late Night Monday Mar 9, 2015 – Sunday Mar 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 Jimmy Kimmel Live! 40,182
2 1 The Tonight Show Starring Jimmy Fallon 28,946
3 5 Last Week Tonight with John Oliver 9,649
4 3 Conan 9,527
5 4 Saturday Night Live 5,413

Trending Monday Mar 9, 2015 – Sunday Mar 15, 2015

PROGRAM RATING(000) % CHANGE
Outnumbered 297 +2,982%
TURN: Washington’s Spies 34 +2,236%
Daredevil 4,301 +1,679%

 

Insights:

  • NBC’s upcoming comedy “One Big Happy” made one big jump from last week’s trending list to the No. 7 spot on this week’s Broadcast leaderboard. While fans continued to watch clips on YouTube, the show’s Facebook page saw the biggest engagement increase this week after sharing its most engaging post to date — a tune-in reminder for the premiere.
  • Netflix is at it again with just one month left until the release of its new show, “Daredevil.” The Marvel series landed on both the Trending and Cable/Streaming leaderboards this week, after Netflix released the official trailer,which has already been viewed more than 3.5MM times on YouTube.
  • While Fallon enjoyed a break, Kimmel took the opportunity to reign over this week’s Late Night leaderboard. “Jimmy Kimmel Live!” aired a special Presidential Edition of his fan-favorite segment “Mean Tweets,” which was shared on the show’s YouTube channel and has garnered more than 16.6MM views, helping to nearly double the show’s DAR-TV from last week.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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