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Digital Audience Ratings: Goodbye to ‘Glee’; Ferrell is ‘Late Show’ Gold

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Mar 16, 2015 – Sunday Mar 22, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 24,692
2 3 Glee 10,783
3 2 Empire 10,770
4 8 American Idol 6,720
5 5 America’s Funniest Home Videos 5,109
6 4 America’s Got Talent 4,267
7 Dancing With The Stars 2,861
8 9 The Flash 1,769
9 Arrow 925
10 Once Upon A Time 676

Cable/Streaming Monday Mar 16, 2015 – Sunday Mar 22, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 Pretty Little Liars 5,898
2 5 Game of Thrones 4,870
3 1 Top Gear 4,558
4 3 The Walking Dead 4,092
5 6 Key and Peele 2,779
6 7 Dance Moms 1,670
7 8 WWE Raw 1,594
8 Impact Wrestling 1,294
9 4 Daredevil 1,244
10 10 Bring It! 1,182

Late Night Monday Mar 16, 2015 – Sunday Mar 22, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 The Tonight Show Starring Jimmy Fallon 46,947
2 1 Jimmy Kimmel Live 28,697
3 4 Conan 9,432
4 3 Last Week Tonight With John Oliver 6,938
5 Late Show With David Letterman 4,222

Trending Monday Mar 16, 2015 – Sunday Mar 22, 2015

PROGRAM RATING(000) % CHANGE
Brew Dogs 143 +7,928%
Attack on Titan 135 +4,150%
Intervention 325 +2,449%

 

Insights:

  • After six seasons, fans bid farewell to “Glee” this week with a flurry of activity across the show’s social pages, landing the series at number two on the Broadcast leaderboard. While YouTube clips attracted more than 2 million views, organic conversation on Tumblr spiked, as fans tagged “Glee” on content that paid tribute to the series throughout the week.
  • Pretty Little Liars” fans are on the edge of their seats as they countdown to the season finale when the mysterious “A” is finally revealed. Throughout the week, content across social teasing the #BigAReveal, helped drive the show to lead this week’s Cable/Streaming leaderboard with a DAR-TV of 5.8 million.
  • Will Ferrell shared the “luck of the Irish” to help land “Late Show With David Letterman” a spot on this week’s Late Night leaderboard after Ferrell arrived for his St. Patrick’s Day guest appearance in full Leprechaun garb. Ferrell’s interview popped on social, with content from his appearance garnering more likes, shares, comments, and views than any other “Late Show” post across Facebook, Instagram and YouTube this week.
  • Tens of thousands flocked to the “Attack on Titan” Wikipedia page this week as curiosity and excitement mounted surrounding the trailer release for the film adaptation of this Adult Swim show – landing the it on this week’s Trending leaderboard.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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