Digital Audience Ratings: ‘Game of Thrones,’ Oscars Fashion Reign

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Feb 23, 2015 – Sunday Mar 1, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 22,742
2 2 Glee 6,278
3 3 Empire 6,041
4 4 America’s Got Talent 3,930
5 5 America’s Funniest Home Videos 2,712
6 Once Upon A Time 1,625
7 The Big Bang Theory 1,609
8 The Night Shift 1,514
9 8 American Idol 1,464
10 10 The Simpsons 1,459

Cable/Streaming Monday Feb 23, 2015 – Sunday Mar 1, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 6 Game of Thrones 7,417
2 Fashion Police 4,297
3 2 Top Gear 4,062
4 3 Pretty Little Liars 4,029
5 4 Key and Peele 3,559
6 1 The Walking Dead 3,361
7 American Horror Story 2,394
8 10 House of Cards 2,365
9 5 Dance Moms 1,807
10 Party Down South 1,695

Late Night Monday Feb 23, 2015 – Sunday Mar 1, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 71,083
2 3 Jimmy Kimmel Live 21,850
3 4 Conan 12,180
4 2 Saturday Night Live 7,122
5 5 Last Week Tonight With John Oliver 6,265

Trending Monday Feb 23, 2015 – Sunday Mar 1, 2015

PROGRAM RATING(000) % CHANGE
Sex and the City 172 +3,965%
Outnumbered 403 +3,562%
Sex Box 102 +2,438%

 

Insights:

  • NBC’s “The Night Shift” made its season two debut on TV and on the DAR-TV Broadcast leaderboard. This week’s surge in activity was driven by a season-two look-ahead clip, which was shared hours before the premiere and quickly racked up nearly 1MM views on YouTube.
  • Anticipation for the season five premiere of “Game of Thrones” mounted this week, launching the HBO original to the number one spot on the Cable/Streaming leaderboard. The season five poster, shared on Facebook, contributed to an 800% increase in engagement after garnering more than half a million likes, shares and comments.
  • As awards season came to a close with last weekend’s Oscars, E!’s “Fashion Police” rode the wave all the way to the number two spot on this week’s Cable/Streaming leaderboard. An Oscars fashion photo album on Facebook, combined with Giuliana Rancic’s big apology and the news of Kelly Osbourne’s upcoming exit from the show, sent fans into a tizzy on social.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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