Digital Audience Ratings: Father’s Day Fuels ‘America’s Funniest Home Videos’

Alfonso Ribeiro Americas Funniest Home Videos
Courtesy of ABC

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jun 15, 2015 – Sunday Jun 21, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 13,986
2 2 The Voice 11,991
3 4 Glee 2,825
4 5 Empire 2,186
5 7 America’s Funniest Home Videos 1,846
6 6 American Idol 1,718
7 8 The Simpsons 1,531
8 9 Kitchen Nightmares 1,285
9 3 What Would You Do? 1,115
10 10 Dancing With The Stars 1,105

Cable/Streaming Monday Jun 15, 2015 – Sunday Jun 21, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 3 Pretty Little Liars 4,461
2 2 Game of Thrones 4,397
3 1 Orange Is the New Black 4,191
4 4 Top Gear 3,553
5 5 Key and Peele 2,781
6 6 Lip Sync Battle 2,762
7 7 Dance Moms 2,660
8 8 Teen Wolf 2,547
9 The Walking Dead 2,366
10 10 WWE Raw 1,831

Late Night Monday Jun 15, 2015 – Sunday Jun 21, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 36,856
2 2 Jimmy Kimmel Live! 20,709
3 4 The Late Late Show With James Corden 10,241
4 3 Conan 9,769
5 The Graham Norton Show 5,928

Trending Monday Jun 15, 2015 – Sunday Jun 21, 2015

PROGRAM RATING(000) % CHANGE
The Situation Room 161 +2,303%
Fear The Walking Dead 1,265 +1,751%
Catastrophe 112 +1,265%

 

Insights:

  • “America’s Funniest Home Videos” rang in Father’s Day 2015 with a video of favorite dad moments. The clip, which garnered 266k likes, shares and comments on Facebook, was engaged with 5X more than any other post this week, helping the family classic jump to fifth on this week’s Broadcast leaderboard.
  • AMC’s “The Walking Dead” returned to this week’s Cable leaderboard after showing some fatherly love on Facebook as well, garnering more than 400k likes, shares, and comments. “The Walking Dead” wasn’t alone this week, after its sister series “Fear the Walking Dead” landed on this week’s Trending leaderboard with more than 1.2MM YouTube views on a new first-look promo.
  • “The Graham Norton Show” capitalized on the recent “Game of Thrones” finale this week– with the program’s top three YouTube clips of the week sharing scenes of guests discussing and imitating aspects of the series. Among the three clips, it was Norton’s interview with Emilia Clarke as she discussed “GOT” deaths, that pushed Norton into this week’s Late Night leaderboard after garnering nearly 1MM views.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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