Digital Audience Ratings: ‘DWTS’ Turns 10; ‘Penny Dreadful’ Premiere Pops

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Apr 27, 2015 – Sunday May 3, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 20,001
2 2 Glee 4,430
3 3 America’s Got Talent 4,316
4 6 Dancing With the Stars 3,618
5 5 Empire 3,327
6 8 America’s Funniest Home Videos 2,965
7 7 American Idol 2,539
8 4 Grey’s Anatomy 2,059
9 10 The Flash 1,941
10 9 Arrow 1,565

Cable/Streaming Monday Apr 27, 2015 – Sunday May 3, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Lip Sync Battle 7,579
2 2 Inside Amy Schumer 5,850
3 3 Top Gear 4,132
4 6 Key and Peele 3,146
5 5 Pretty Little Liars 3,090
6 4 Game of Thrones 2,894
7 7 Dance Moms 2,457
8 8 WWE Raw 1,774
9 The Walking Dead 1,365
10 Penny Dreadful 1,204

Late Night Monday Apr 27, 2015 – Sunday May 3, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 41,492
2 2 Jimmy Kimmel Live! 17,036
3 4 Conan 7,618
4 5 Last Week Tonight With John Oliver 6,074
5 3 Late Show With David Letterman 4,620

Trending Monday Apr 27, 2015 – Sunday May 3, 2015

PROGRAM RATING(000) % CHANGE
Flesh and Bone 70 +130,313%
Nellyville 274 +8,106%
Rob Dyrdek’s Fantasy Factory 47 +6,060%

 

Insights:

  • ABC’s “Dancing With The Stars” aired its 10-year anniversary episode this week, driving strong ratings accompanied by a jump in digital activity. The star-studded competition series saw a 43% jump in Facebook engagement and a 37% increase in Wikipedia traffic, while Instagram maintained steady engagement levels and drove nearly a quarter of the program’s total engagements – nearly 900,00 likes, comments and new followers on Instagram alone.
  • AMC’s “The Walking Dead” jumped back into the Cable/Streaming top 10 this week, after nearly doubling engagement on Instagram. The series’s official account re-shared several of cast member Lauren Cohan’s photos from the White House Correspondent’s dinner, helping drive a 90% increase in Instagram engagement compared to the previous week.
  • Showtime’s “Penny Dreadful” kicked-off its second season this week, after uploading the full season premiere episode to YouTube two weeks prior. Fans shared their interest across social by watching videos on YouTube, liking Facebook content and visiting the series’ Wikipedia page. All of this cross-channel activity helped “Penny Dreadful” make its debut on the Cable/Streaming leaderboard in 10th place.
  • Starz introduced the first look at its new series, “Flesh and Bone,” this week. The drama, focusing on the world of ballet, planted itself atop the trending leaderboard after sharing its first trailer on YouTube, which racked up nearly 70k views to date.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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