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Digital Audience Ratings: Comic-Con Conquers TV Leaderboards

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday July 6, 2015 – Sunday July 12, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 15,981
2 2 The Voice 11,620
3 4 America’s Funniest Home Videos 4,404
4 3 Empire 4,036
5 6 The Simpsons 3,277
6 5 Glee 2,252
7 Arrow 1,492
8 7 Kitchen Nightmares 1,277
9 8 American Idol 1,212
10 The Flash 1,162

Cable/Streaming Monday July 6, 2015 – Sunday July 12, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key and Peele 10,668
2 The Walking Dead 10,348
3 3 Dance Moms 5,902
4 7 Lip Sync Battle 5,697
5 9 Game of Thrones 5,469
6 4 Top Gear 3,915
7 6 Teen Wolf 3,702
8 8 Inside Amy Schumer 3,165
9 2 Pretty Little Liars 3,101
10 WWE Tough Enough 2,287

Late Night Monday July 6, 2015 – Sunday July 12, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 The Tonight Show Starring Jimmy Fallon 24,947
2 3 Conan 22,463
3 1 Jimmy Kimmel Live! 20,043
4 4 Last Week Tonight with John Oliver 5,830
5 5 The Late Late Show With James Corden 5,772

Trending Monday July 6, 2015 – Sunday July 12, 2015

PROGRAM RATING(000) % CHANGE
Walk of Shame Shuttle 317 +52,053%
Make or Break: The Linda Perry Project 274 +27,382%
Forged in Fire 339 +4,339%

 

Insights:

  • San Diego Comic-Con made waves across the Broadcast and Cable leaderboards this week, with AMC’s “The Walking Dead” coming out on top of Comic-Con programs with more than 10 million engagements and landing second overall on the cable leaderboard. The season six trailer drove nearly 1 million engagements on Facebook and 3.7  million on YouTube while behind the scenes content captivated fans on Instagram. As teaser content excited “TWD” fans, it was “Game of Thrones” audition tapes released at Comic-Con that helped the HBO series climb up four spots on the Cable leaderboard. Meanwhile, “Arrow” and “The Flash” shared first looks into their upcoming seasons on Facebook, driving the CW series to rank seventh and tenth on the Broadcast leaderboard.
  • Conan” also saw a boost thanks to Comic-Con this week. The talk show host made San Diego his home base this week, and jumped up to second on this week’s Late Night leaderboard after interviews with Jennifer Lawrence and a “Mad Max” skit contributed more than 5 million YouTube engagements.
  • VH1’s new series “Make or Break: The Linda Perry Project” and “Walk of Shame Shuttle” both shared new trailers on YouTube this week, driving the series to rank first and second on the trending leaderboard, respectively.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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