Digital Audience Ratings: Broadcast Upfronts Dominate; ‘Conan’ Ousts ‘Kimmel’

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday May 11, 2015 – Sunday May 17, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 16,479
2 Supergirl 8,886
3 7 American Idol 5,241
4 3 Glee 4,337
5 2 America’s Got Talent 4,193
6 Legends of Tomorrow 3,879
7 5 Dancing With The Stars 3,739
8 6 Empire 3,132
9 9 The Flash 2,452
10 The Simpsons 2,116

Cable/Streaming Monday May 11, 2015 – Sunday May 17, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Lip Sync Battle 7,120
2 Orange Is the New Black 4,116
3 4 Top Gear 3,304
4 5 Game of Thrones 3,286
5 3 Inside Amy Schumer 3,259
6 7 Pretty Little Liars 3,175
7 True Detective 3,000
8 2 Key and Peele 2,346
9 Fake Off 1,797
10 9 Dance Moms 1,607

Late Night Monday May 11, 2015 – Sunday May 17, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 39,032
2 5 Conan 18,498
3 2 Jimmy Kimmel Live! 14,477
4 3 Late Show With David Letterman 12,507
5 The Late Late Show with James Corden 7,747

Trending Monday May 11, 2015 – Sunday May 17, 2015

PROGRAM RATING(000) % CHANGE
Minority Report 1,212 +60,758,450%
Code Black 294 +1,474,315%
The Family 40 +1,347,967%

 

Insights:

  • Following this week’s broadcast upfront presentations, trailers for newly announced series took off across social, with first looks for CBS’ “Supergirl” and the CW’s “Legends of Tomorrow” leading the pack after garnering 8.7 million and 3.5 million views on YouTube, respectively. Strong viewership on the official uploads helped land both series on the Broadcast leaderboard in their first weeks.
  • While new series infiltrated the Broadcast top 10, it was trailers for returning favorites “Orange Is the New Black” and “True Detective” that made a splash on the Cable/Streaming leaderboard. While both shows had strong YouTube performances thanks to trailers uploaded this week, “OITNB” also racked up more than 450k engagements across Facebook and Instagram on content for the upcoming #OrangeCon event, landing the streaming original at No. 2 on this week’s leaderboard.
  • New broadcast series also took over this week’s trending programs, with trailers and first looks for Fox’s “Minority Report,” CBS’ “Code Black” and ABC’s “The Family” seeing the largest spikes in engagement of all shows this week. All three freshman series have already begun building an active fanbase by sharing content across Facebook and Instagram to support the trailer launches.
  • Conan” jumped up this week’s Late Night leaderboard after a video showcasing Jean-Claude Van Damme’s kickbox dancing went viral, garnering more than 9 million views on YouTube. The video helped Conan generate more than 18 million engagements over the week, ousting Kimmel from the second-place slot.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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