Digital Audience Ratings: Broadcast Reality Battles It Out

American Ninja Warrior Ratings
Courtesy of NBC

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday July 13, 2015 – Sunday July 19, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 12,332
2 2 The Voice 10,692
3 3 America’s Funniest Home Videos 5,239
4 4 Empire 4,131
5 6 Glee 2,148
6 5 The Simpsons 1,722
7 American Ninja Warrior 1,468
8 So You Think You Can Dance 1,195
9 Dancing With The Stars 1,173
10 8 Kitchen Nightmares 1,086

Cable/Streaming Monday July 13, 2015 – Sunday July 19, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 10,431
2 2 Lip Sync Battle 7,876
3 9 Pretty Little Liars 6,629
4 3 Dance Moms 6,582
5 2 The Walking Dead 4,211
6 8 Inside Amy Schumer 3,842
7 6 Top Gear 3,577
8 Narcos 3,119
9 5 Game of Thrones 3,040
10 7 Teen Wolf 2,959

Late Night Monday July 13, 2015 – Sunday July 19, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 44,271
2 2 Conan 21,669
3 3 Jimmy Kimmel Live! 14,907
4 5 The Late Late Show With James Corden 12,111
5 4 Last Week Tonight with John Oliver 6,904

Trending Monday July 13, 2015 – Sunday July 19, 2015

PROGRAM RATING(000) % CHANGE
Science of Stupid 41 +71,332%
Narcos 3,119 +22,815%
Mighty Med 381 +2,732%

 

Insights:

  • Reality competitions took over this week’s Broadcast leaderboard, with “American Ninja Warrior,” “So You Think you Can Dance,” and “Dancing With The Stars” surfacing within this week’s top 10 programs. YouTube contributed the largest volume of engagements for each show, as fans watched their favorite clips from recent episodes to the tune of million-plus views. Instagram also played a big role for “DWTS” and” SYTYCD,” with the largest increases of all channels this week. “DWTS” garnered nearly 40k likes and comments after sharing a congratulations photo for Witney Carson’s Emmy nomination, while a photo from this week’s “SYTYCD” performances was the program’s most engaging photo of the past month with 12k likes & comments.
  • Anticipation is flying high for Netflix’s new streaming original “Narcos,” which landed on both the Trending and Cable leaderboards this week following the YouTube upload of the trailer, coupled with heightened engagement on the official Facebook page which contributed more than 3 million engagements.
  • Disney XD’s “Mighty Med” landed on the Trending leaderboard as well this week, after a promo for the Lab Rats cross-over event garnered more than 580k YouTube views.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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