Digital Audience Ratings: ‘AGT’ Ousts ‘The Voice’; ‘OITNB’ Captures No. 1

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jun 8, 2015 – Sunday Jun 14, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 America’s Got Talent 13,625
2 1 The Voice 13,565
3 What Would You Do? 4,155
4 3 Glee 3,165
5 5 Empire 2,472
6 4 American Idol 2,266
7 10 America’s Funniest Home Videos 2,052
8 6 The Simpsons 1,408
9 8 Kitchen Nightmares 1,200
10 7 Dancing With The Stars 1,177

Cable/Streaming Monday Jun 8, 2015 – Sunday Jun 14, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 8 Orange Is the New Black 7,026
2 2 Game of Thrones 6,962
3 1 Pretty Little Liars 5,398
4 5 Top Gear 3,647
5 3 Key and Peele 3,613
6 4 Lip Sync Battle 3,250
7 Dance Moms 2,355
8 6 Inside Amy Schumer 2,144
9 9 Teen Wolf 1,920
10 10 WWE Raw 1,790

Late Night Monday Jun 8, 2015 – Sunday Jun 14, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 32,687
2 2 Jimmy Kimmel Live! 25,860
3 4 Conan 9,775
4 3 The Late Late Show With James Corden 7,851
5 5 Last Week Tonight with John Oliver 6,113

Trending Monday Jun 8, 2015 – Sunday Jun 14, 2015

PROGRAM RATING(000) % CHANGE
The Meltdown With Jonah and Kumail 93 +2,463%
Proof 486 +2,457%
Alaska: The Last Frontier 50 +1,283%

 

Insights:

  • NBC hung onto the top spot on this week’s Broadcast leaderboard despite “The Voice’s” fall from from first place. The singing competition show was replaced with the network’s other popular variety program “America’s Got Talent,” which reigned supreme on the leaderboard after audition clips on YouTube garnered more than 4 million views this week.
  • After its surprise early season three release on Netflix this week, “Orange Is the New Black” stole the No. 1 spot on the Cable/Streaming leaderboard with social announcements and talent-focused content helping the streaming original garner more than 2.4 million engagements on Instagram, while season 3 teasers drove equally strong YouTube activity.
  • “Jurassic World’s” leading talent showed off their skills on “Conan” this week, when Bryce Howard demonstrated her ability to cry on demand and Chris Pratt taught fans his “Three Faces of Jurassic World,” racking up more than 2 million views on YouTube, and driving Conan ahead of James Corden for third place on this week’s Late Night leaderboard.
  • TNT’s ”Proof” landed on this week’s Trending leaderboard, just one week from its series premiere. The new drama generated several hundred thousand YouTube views when it uploaded a teaser featuring executive producer Kyra Sedgwick’s perspective on the new series.

 

Jason Klein is the co-founder and co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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