Competition for Kid Audiences Moves to Internet Screens

Listen up, little ones! You’re at the epicenter of a brewing content battleground that heated up last week with several announcements: Netflix and Amazon are shelling out more bucks on children’s content, and YouTube also upped the ante. With tykes watching less traditional TV as they shift to digital-video services, Nickelodeon is launching a no-cable-required Internet service of its own.

Amazon Studios

Ordered second seasons of its first four children’s series, including “Creative Galaxy,” from Angela C. Santomero (“Blue’s Clues”) and “Tumble Leaf.” Among licensing deals, it has a pact with Viacom for older Nick shows.

Netflix

Will add five original or exclusive kids shows over the next year, including reboots of “Inspector Gadget” (pictured above) from DHX Media and “Danger Mouse” from FremantleMedia, adding to a lineup that includes exclusive pacts with Disney (starting with 2016 theatrical releases) and DreamWorks Animation.

Nickelodeon

Slated to bow Noggin, a $5.99 monthly mobile subscription-video service for kids between 2-6, on March 5. The ad-free service will feature shows from Viacom’s library including “Blue’s Clues,” “Little Bear” and “Ni Hao, Kai-lan,” plus musicvideos, games and other content.

YouTube

Launched an app aimed at preschoolers that excludes weird and inappropriate stuff from the full Google vidsite. YouTube Kids is stocked with content including “Sesame Street,” Jim Henson Co.’s “Fraggle Rock,” “Thomas the Tank Engine” and “Mother Goose Club.”

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