Comic-Con: Women, Warner Bros. and Fox Dominate Social Media Buzz (Data)

Comic-Con Social Media Data
Albert L. Ortega/Getty Images

This year’s Comic-Con didn’t just take over San Diego, but ruled the social-media sphere as well.

Social-media analysis firm Way to Blue found that Comic-Con was mentioned 2.6 million times between last Wednesday and Sunday — a 53% increase from 2014 — with TV dominating the discussion, thanks to shows like “Teen Wolf,” “The Walking Dead” and “Once Upon a Time.”

Overall mentions of the top 10 titles, led by “Batman v Superman: Dawn of Justice,” increased by over 739,000. This year’s top 10 titles generated 2.3 million vs. last year’s 1.5 million.

With the rise of strong female protagonists on film and TV comes an increase in women talking about Comic-Con — 57% of mentions this year were made by females, compared to 53% from last year’s event.

Warner Bros. (“Batman v Superman”) and 20th Century Fox (“X-Men: Apocalypse”) took the biggest share among studios being discussed, with 14% each. BBC (“Doctor Who”) came in third, with 11%, while Disney (“Star Wars: The Force Awakens”) and MTV (“Teen Wolf”) each took 10%.

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  1. Given up says:

    This year there were so many # contests for such items as Lego to Colonel Sanders and game systems. You got free ice cream for hashtag Scream Queens. Sharknado 3 once again came in force with giveaways for hash tagging. Walking Dead had a w promotion to go to the next season premiere. The more you ##### the more you got in swag or in entries into contests to win some great stuff.

  2. noctis says:

    never knew teen wolf was so popular

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