Colbert Challenges Trump to ‘Put His Millions Where His Mouth Is’

Stephen Colbert, Donald Trump: The Art
John Paul Filo/CBS

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Oct 26, 2015 – Sunday Nov 2, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 31,519
2 4 America’s Funniest Home Videos 6,797
3 3 America’s Got Talent 4,133
4 5 Empire 2,390
5 7 Kitchen Nightmares 1,857
6 6 Scream Queens 1,771
7 2 Dancing With The Stars 1,518
8 8 The Simpsons 1,300
9 9 The Flash 1,073
10 Arrow 881

Cable/Streaming Monday Oct 26, 2015 – Sunday Nov 2, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 6,091
2 2 The Walking Dead 5,537
3 4 Top Gear 4,181
4 5 Dance Moms 3,542
5 6 Pretty Little Liars 3,121
6 8 Beyond Scared Straight 3,055
7 Doctor Who 2,254
8 9 South Park 1,952
9 Lip Sync Battle 1,939
10 3 Jessica Jones 1,882

Late Night Monday Oct 26, 2015 – Sunday Nov 2, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 46,296
2 2 Jimmy Kimmel Live! 26,290
3 4 Conan 10,160
4 Late Show with Stephen Colbert 9,025
5 3 Saturday Night Live 7,183

Trending Monday Oct 26, 2015 – Sunday Nov 2, 2015

PROGRAM RATING(000) % CHANGE
Mike Tyson Mysteries 229 +2,009%
Holiday Baking Championship 707 +1,183%
Dog and Beth: On the Hunt 61 +1,001%

 

Insights:

• Stephen Colbert took on Donald Trump this week, challenging the Republican candidate to prove that “one million dollars really is a small amount of money” with a $1 million dollar donation to the Harlem Children’s Zone. The moment was the program’s top post on YouTube and Facebook, contributing 12% of the program’s total YouTube views for the week, and ranking as the program’s third most engaging Facebook post of the past month.

• “Doctor Who” fans rallied to wish Matt Smith, the series’ eleventh doctor, a happy birthday this week, with posts sharing well wishes ranking as the most engaging content on both Facebook and Instagram. On Facebook, the Happy Birthday posts contributed 40% of this week’s total likes, shares and comments, and nearly 15% of the program’s likes and comments on Instagram.

• Adult Swim’s “Mike Tyson Mysteries” led this week’s trending leaderboard as the series returned on air. Content reminding fans to tune-in contributed to 700% increase in likes, shares and comments on Facebook, while organic search traffic on Wikipedia also more than doubled, as fans prepared for the upcoming season.

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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