The NBCUniversal-owned cabler pacted with Shazam on the promo hoping to drive tune-in for “Apres Ski,” which follows a group of concierges at a luxury Canadian tourism company. Starting Monday, Oct. 19, users can view the premiere episode prior to its Nov. 2 network debut by activating Shazam-enabled TV spots on Bravo and other NBCU networks.
The “Apres Ski” episode also will be available in the same window via Bravo’s TV Everywhere authenticated-video services and on pay-TV video-on-demand platforms.
While Shazam is most associated with being able to identify music, the U.K.-based company has built in-roads into recognizing ads and programming on TV as well. Bravo is hoping the unique Shazam tie-in will let it capture new fans for the freshman series.
“In today’s crowded television landscape, we value partnering with influential brands in offering interactive and unique access to Bravo’s programming for our tech-savvy viewers,” said Maria Laino DeLuca, Bravo Media senior VP of consumer and trade marketing.
To unlock the free episode, users must activate the Shazam app during on-air “Apres Ski” promos with the Shazam logo. In addition, under the partnership Shazam will run targeted banner ads linking to the show’s custom landing page within the app.
“Après Ski,” set in the resort town of Whistler, British Columbia, follows hospitality mogul Joey Gibbons and his staff of travel concierges who cater to upscale clientele with back-country heli-skiing and other extravagant diversions. The show is co-produced by Tricon Films & Television and Bravo with Andrea Gorfolova, Jeff Hevert, Kevin Lee and Jameel Bharmal serving as executive producers.