Apple to Close Down Beats Music In Two Weeks

Apple Streaming Music Industry
Isa Foltin/Getty Images

Beats Music is finally closing down: The Apple-owned music subscription service will cease operations on Nov. 30. Users were informed of the deadline with a post on the Beats Music support website, which said that remaining subscriptions will be canceled.

Apple acquired Beats Music as part of its $3 billion Beats Electronics acquisition in early 2014. The company used the Beats team to build its own Apple Music subscription service, and has been urging remaining Beats Music subscribers to switch to the new service ever since it launched this summer.

The reason Beats Music was still up and running was largely its Android app, which Apple Music didn’t offer at launch. However, this week, Apple filled this gap, making it possible to finally retire Beats Music.

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    1. KS2 Problema says:

      Apple’s Beats Music had reportedly lost around 40% of the half-million-plus customers it got when it bought MOG (presumably to get its technology and or licensing — since they ended up laying off almost all the staff and dev team). Now, many of those folks probably did have Androids, half or more if it reflected mobile ownership. But that’s still, what, a little over a hundred and fifty thousand users? Since when has Apple worried about orphaning users of others’ products? I suspect it was likely poor management at Beats — who it took several months more than scheduled just to *shut down* the old MOG and who fielded the brand new Beats Music service at the start of 2014 with almost *nothing* in the mobile or desktop apps working right or even, often enough, able to connect.

      Let’s not forget that Apple went operatic talking about how Beats Music was the future of music, with Apple naming Beats Music head honcho Ian Rogers as Apple Music Senior Director — and then, almost immediately after AM’s launch, Rogers very unexpectedly left the music business entirely to become Chief Digital Officer of one-percenter luxury chatchka-and-champagne maker, Luis Vuitton Moët Hennessy (LVMH).

    2. tawanna says:

      What if you have a phone that doesn’t have the apple music app?

    3. JohnJCoops says:

      This is a monumental fail. Apple music is terrible compared to even Pandora.

      • KS2 Problema says:

        I was a mostly happy MOG subscriber — I’ve been on 7 different services (including two extended trials of Beats Music) — when Beats bought them and scuttled them. I tried BM twice for ‘extended trials’ offered to me as a MOG subscriber. It was so very awful, from my perspective. And since they were down to only about 300,000 users from the 540,000 they reportedly bought with MOG after about a year of operation, I’m thinking it never got much better.

        I’m positive that Apple Music is a big improvement on Beats — it sounds like it is — but I’m already very happy on Google Play Music — which I use primarily on the desktop — and which is, to my thinking, the best of the services I’ve used. Its queue management and super easy playlist creation and editing, its favorites library organization, its reasonably sophisticated multi-select search/queue list management, the play next feature, broad selection (I’m increasingly seeing content there that isn’t on Spotify for whatever reasons) and the popular Songza playlist/radio integration make it a winner.

        (On the GPM downside is a too-narrow queue window that cuts off long titles/artist names, particularly on classical music and what strikes me as a garish orange color scheme — but I use the free Gray Flannel Cool Stylebot skin to turn turn the orange to a nice, subtle gray and give me an adequate queue pop up. Another potential downside — on the Android app [and, one supposes, perhaps the iOS version]: if, like me, you have a large favorites library (in my case, nearly 2400 albums — not surprising, maybe, since I have about 1700 CDs and LP and another 200 or so 45s and 78s), while downloaded music can be stored in add-in SD storage on your mobile — the graphics from your library are all stored in your devices INTERNAL memory — and can amount to, in my case, nearly a half GB of precious internal storage eaten up. And no way of turning off the graphics or storing them in SD. Vexing and three quarters.)

        The subscription streaming scene is just starting to fall into place (even after more than a decade). I welcomed Apple Music to that scene, since I was sure they would greatly improve on the dreadful Beats Music. They may still have a number of issues and there does seem to still be a lot of user griping — but if they can hang onto that six million plus subscriber base and continue growing it, they should be a welcome contender.

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