The British Invasion is still going strong in 2015, with the Beatles’ streaming debut making serious waves this holiday season.
After famously eschewing many channels of digital music for years, the Fab Four’s catalogue is now available for streaming on such services as Spotify, Tidal and Apple Music. The legendary band’s fan base lost its collective mind over the music’s arrival, making good use of the hashtag #BeatlesOnSpotify.
Spotify has heavily promoted the acquisition, launching a special Snapchat filter and liberally tweeting the news.
According to data from Spotify, the most-streamed Beatles tracks in the U.S. in their first two days of availability have been “Come Together,” “Hey Jude” and “Here Comes the Sun.” The rest of the top 10 includes: “Let It Be,” “Twist and Shout,” “Blackbird,” “I Want to Hold Your Hand,” “In My Life,” “She Loves You” and “Help!” These tracks speak to the diversity of John, Paul, George and Ringo’s sonic achievements, as the collected songs span the band’s whole career instead of being confined to one album.
Globally, the breakdown is a tad different. The most-streamed songs internationally are led by “Come Together,” “Let It Be” and “Hey Jude,” with the rest of the top 10 including “Love Me Do,” “Yesterday,” “Here Comes the Sun,” “Help!,” “All You Need Is Love,” “I Want to Hold Your Hand” and “Twist and Shout.”
Spotify’s data also revealed that music by the Beatles has been added to more than 673,000 playlists in its first two days, in addition to its finding that 65% of those listening to the Beatles are under the age of 34 (meaning they were born after the Beatles disbanded in 1970).