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Apple to Start Selling Its Watch In Stores

Soon, you’ll be able to pick up your Apple Watch in an Apple store: Apple is going to start selling some models of its smart watch in its U.S. stores starting June 26, the company announced Thursday. Apple will also bring the watch to Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan by the end of the month.

Apple has been showing the Apple Watch in its stores since the device officially launched in April. However, customers couldn’t actually just walk into a store and buy it. Instead, the device had to be reserved online, and then either picked up at a store, or delivered.

Apple hasn’t said yet how many watches it has sold, but Apple SVP of operations Jeff Williams said Thursday that the response to the product had “surpassed our expectations in every way.” He added that most orders placed in May will be shipping within the next two weeks.

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