Apple CEO Tim Cook used his appearance at the Wall Street Journal’s WSJ.D Live conference Monday night to share some new metrics about Apple Music: The music subscription service now has 6.5 million paying subscribers, according to Cook, with an additional 8.5 million consumers currently enrolled in the service’s free three-month trial period.
Cook once again stressed human curation as the key differentiator between Apple Music and competitors like Spotify, despite the fact that all major music services use human curation in some form or shape.
Apple officially unveiled its music subscription service at its WWDC developer conference in early June, and launched it in earnest later that month. In early August, Apple said that a total of 11 million users were signed up for the service’s three-month trial period.
Cook also used his appearance at the conference to promote the company’s newly-revamped Tv streaming box. The new Apple TV will be released next week, Cook said, adding that consumers will be able to pre-order the new device next Monday. It will ship by the end of the week.
Apple unveiled the new streaming device at the company’s fall September iPhone event. The new Apple TV features beefier hardware, and for the first time comes with an app store open to all developers, which should guarantee many more apps coming to the platform.